marketingstrategyadjustmentandmarketinginnovationintheexperienceeconomyera-外文文獻(xiàn)-全文預(yù)覽
【正文】 for consumers. The external experience should take internal marketing innovation as the foundation In order to perform marketing well, we must first prepare all the internal work of the enterprise. Only in M amp。s all marketing M amp。s marketing strategy innovation must be done even with effort。 make “honesty” the basis for the practice of marketing innovation。 emphasize the planning of “theme” in the process of experience。 let the internal marketing be the basis of external experience。 make interactive concept bees the core concepts and guiding methods of marketing planning。 performance needs a script, and so does experience marketing. To transfer strategies to a set of concrete, executable marketing solutions, only with the related information that executors can refer to can consumer experience be guaranteed to process smoothly. Afterward, it’s essential to make full use of an enterprise organization system, put these solutions into implementation, yield experience to consumers. Meanwhile, in the process of implementing, corresponding control measures should be adopted to reduce the unexpected errors. Attach importance on the sectional inspection of experience effect Since the feelings of consumers’ experiences vary from one to another, and consumers, in the designed enterprise activities, may not feel exactly the same as the way they initially envisioned. It’s hard for enterprise to fully predict or fully control consumers’ thought. Therefore, the enterprise must inspect the effect of experience after a period of time. The socalled inspection is to survey consumers’ experience. On one hand, to examine whether there is negative experience is pletely against the enterprise’s design in consuming process。 due to many restrictions, it hasn’t entered the big development stage yet. Without certain attempts and experiences, performing experience marketing in the current situation can be hard to show substantial profits. Therefore, the enterprise should give up shortterm speculative consciousness and employ experience marketing as a strategy. Make it bigger and better as long as we make the decision to endeavor, otherwise we can simply choose not to start. ?Organization platform When a pany is equipped with the strategic thinking of experience marketing, there is still a need to offer a good organization platform to realize experience marketing, which requires the pany to make adjustments to the original organizational structure and personnel, so as to answer readily to economic offerings, the process can also be the “experience” of value carrier. Product marketing panies generally divide according to functional departments, such as brand manager, development personnel, rearservice personnel, etc. Service marketing panies generally divide functional departments according to the contact with customers, for instance, a planning corporation will have a client manager, planning, advertising, and training departments. However, th
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