【正文】 aluate. It can be the advanced reflection of the change of consumers’ values and ideologies. To make experience stay fresh in a long term, it’s a must to understand consumers’ psychological change, grasp their thought and guide them. 4 Conclusion The change of economy development time inevitably requires the strategy of enterprise development to be adjusted, which causes the innovation of enterprise market strategy. In the experience economy era, enterprise39。 thus, it’s paramount to adjust traditional marketing strategies and include experience marketing. Establish marketing ideas of meeting demands and increase customer experience According to Maslow39。 make “honesty” the basis for the practice of marketing innovation。 performance needs a script, and so does experience marketing. To transfer strategies to a set of concrete, executable marketing solutions, only with the related information that executors can refer to can consumer experience be guaranteed to process smoothly. Afterward, it’s essential to make full use of an enterprise organization system, put these solutions into implementation, yield experience to consumers. Meanwhile, in the process of implementing, corresponding control measures should be adopted to reduce the unexpected errors. Attach importance on the sectional inspection of experience effect Since the feelings of consumers’ experiences vary from one to another, and consumers, in the designed enterprise activities, may not feel exactly the same as the way they initially envisioned. It’s hard for enterprise to fully predict or fully control consumers’ thought. Therefore, the enterprise must inspect the effect of experience after a period of time. The socalled inspection is to survey consumers’ experience. On one hand, to examine whether there is negative experience is pletely against the enterprise’s design in consuming process。s Needhierarchy theory, with the development of the economy and consumers’ increasingly enhanced purchasing power, once the physiological needs are met, personal needs will rise to psychological needs. Therefore, the enterprise should try to get close to customers, feel customers’ psychological needs and feelings, and carry out relationship marketing to meet customers’ psychological needs. In retail business, some smart businessmen are trying to change consumer shopping into an interesting activity. In the tourism industry, some recreational activities like exploring, camping, canyon rafting, and air surfing are extremely popular。 pay close attention to consumer experience。 D FORUM 270 means must support the experience theme. Experience implementation As we say, to create experience for consumers is similar to putting on a performance for the stage。 all of these undoubtedly present to people the charm and value of “experience.” Making interactive concepts bee the core concepts and guidelines of marketing planning Currently, many enterprises pletely depend on advertisin