marketingstrategyadjustmentandmarketinginnovationintheexperienceeconomyera-外文文獻-文庫吧資料
2025-05-21 12:59本頁面
【正文】 ction with customers, for bringing the customers’ initiative into full play, for the formation of customers’ nice experience. ?Internal training Enterprise provides customers with experience, the contact point is employees. Enterprises to a great extent rely on employees39。 this can only endanger the enterprise’s image. In addition, attention should be paid to the integration of all kinds of innovation elements. Keep integrated in the whole process of product and service planningg451brand managementg451marketing munication. Only the experience with prominent subject and consistent information can be identifiedg451memorizedg451trusted by consumers. 3 Experience Marketing Innovation in Economy Age Marketing is the mand process of consumers’ behavior and psychology. After understanding the consumption demand in the experience economy age, there is still a necessity to mand customers’ psychology through marketing strategy, and thereby put into action. Experience marketing is a marketing technique in the experience economic period, a new thinking in the new time, the core of which is making service as the stage, modity as property, creating memorable activities centered on consumers. The new strategies to develop experience marketing are as follows. Pay close attention to consumer experience The fundamental question of marketing is satisfying consumers’ needs. Consumers from different fields have different experience needs. Understanding the experience needs of target consumers in related industries is the top priority. This requires marketing personnel to not only take into account the product, but more importantly to be able to go along with social cultural consumption vector”, ponder over the internal valuesg451consumption culture and lifestyle that are expressed by consumption, and seek more meanings of products for consumers. The external experience should take internal marketing innovation as the foundation In order to perform marketing well, we must first prepare all the internal work of the enterprise. Only in M amp。 all of these undoubtedly present to people the charm and value of “experience.” Making interactive concepts bee the core concepts and guidelines of marketing planning Currently, many enterprises pletely depend on advertising and price reduction to promote products, causing the advertising investment to grow exponentially. But in fact only 20% of advertising has an effect, while the remaining 80% is wasted because of the highlevel fragmentation of media. The current M amp。 thus, it’s paramount to adjust traditional marketing strategies and include experience marketing. Establish marketing ideas of meeting demands and increase customer experience According to Maslow39。 M amp。 D FORUM 267 Marketing Strategy Adjustment and Marketing Innovation in the Experience Economy Era WU Qinxue Institute of Applied Economics and Management, Beijing Union University Abst
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