外文翻譯---中國網(wǎng)絡(luò)游戲產(chǎn)業(yè)的商業(yè)模式和運作問題-其他專業(yè)-資料下載頁
2025-01-19 09:18本頁面
【導(dǎo)讀】趣的現(xiàn)象之一就是網(wǎng)絡(luò)游戲的出現(xiàn)。業(yè)模式途中將面臨的困難進(jìn)行論述。和調(diào)控此類的反饋效果。密切觀察發(fā)現(xiàn)即使最成功的中國虛擬世界運營商仍然處于商業(yè)模式的早期階段。們提供了工作，社交以及娛樂上的便利。中成千上萬的人們可以同時參與相互影響。這一概念的提出對于現(xiàn)如今。我們通過案例研究來完善這項工作起到了重要作用。前景方面討論社會，法律，以及一些其他環(huán)境方面的問題。面臨的挑戰(zhàn)和機遇并不僅僅只在我們國家存在。同樣的問題很可能在虛擬世界市場欠。作為探索性課題，這是一個對中國虛擬世界的開發(fā)者和使用者進(jìn)行研究的個別案例，中國網(wǎng)絡(luò)游戲的運營者面對日益增加的競爭問題該采取什么樣的策略？中國社會對于這一新的娛樂方式會有如何反應(yīng)？即使在應(yīng)用率較低的中國，這個產(chǎn)業(yè)正在產(chǎn)生巨大的經(jīng)濟(jì)收入。文獻(xiàn)數(shù)量已經(jīng)相當(dāng)豐富了，甚至有點過頭了。在很多方面，學(xué)者往往過分單獨強調(diào)許
【正文】 elopment. . First stage: technological factors In the early stages of technological advance, technical factors are crucial to the success of the business. These technical factors are those that are inherent to the product or service being sold. It should be noted that in the information field many businesses emerge from technical innovations. Thus finding a business model that allows them to mercialize such products is the natural progression to their efforts. Unfortunately sometimes the technology is not entirely ready to be launched mercially and these issues need to be dealt with before the firm can concentrate on revenue models. . Second stage: environmental factors Many of the technical aspects faced in the first stage of business models have been overe. VWs are now in the second stage where they have to overe environmental factors. Environmental factors include legal, societal, and general economic limitations. This is a stage that is generally overlooked because it is not until a technology has been mercialized that people might realize the problems that the technology could pose for society in general. A number of mercialized technologies, such as the VCR and some peertopeer works, have had their survival challenged because of a legal problem or another negative impact on society or the economy. Vasilopoulou et al. (2021) point out that issues of regulation and policy are critical to the success of a business model. Similarly Schroeder et al. (2021) determined that lack of security, anizational, and legal issues are the most difficult to overe when panies make the transition from a traditional business model to one centered on electronic merce. The legal issues that both of these papers identify will also play a role in these businesses as it is not yet clear in a legal sense, for example, who owns property in VWs or whether the convertibility of virtual currencies gives VWs banking functions. As VWs appear to parallel the real world, governments may want to intervene when illegal activities occur or to protect assets if there is inflation. . Third stage: revenue model concerns The third stage of business model development focuses on traditional concerns such as revenue sources, customer value, costs, and infrastructure management. From the authors that have looked at single factors Wathne and Heide (2021) emphasize the use of strategies that increase switching costs as a way of maintaining customer loyalty, or look at a way of 浙江工業(yè)大學(xué)之江學(xué)院畢業(yè)設(shè)計（論文） 外文翻譯 12 creating and maintaining munities within the context of the business as a way of supporting and enhancing the economic activity from a website. VWs have high switching costs as a result of the property and persona that a participant in such a munity develops over time. They may find it costly to switch to another VW and have to begin another persona and develop new relationships. Wathne and Heide also suggest developing plementary products. Some panies running online games offer physical products that can be exchanged for their digital versions. Similarly other traditional factors that panies in the online game industry can consider at this stage, according to Amit and Zott (2021), include: (1) efficiency in the form of reduced transaction costs。 (2) plementarities between technologies, activities and products。 (3) lockin through work externalities and high switching costs。 and (4) novelty through new structures, content and participants. VWs provide novel features for their players and they are virtually limitless as users can add content, improving the richness of the experience. Among the most challenging factors that panies developing virtual worlds face are member development, munity development, and asset management ( Williams and Cothrel, 2021). With some users developing their own businesses, developers lose some control.
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