【正文】 ustomers. How customers react may be a direct result from the pany39。s corporate culture. Product quality can also be influenced by a pany39。s corporate culture. Companies that focus only on profits may decide to avoid highquality materials in products, but try to suggest that the products are of higher quality than they really are. This negative culture can then result in lower brand loyalty with consumers.（1）What do we know about corporate culture from this passage? A.It is a set of rules and regulations.B.It is the way the employees act.C.It is the values and beliefs of a pany.D.It is the long term hope of a pany.（2）Which of the following is more efficient in creating corporate culture? A.Making a set of rules and regulations.B.Setting an example for the employees.C.Learning the corporate culture regularly.D.Encouraging the employees to work harder.（3）What can we infer from the fourth paragraph? A.The customer is always right.B.Corporate culture has different functions.C.Without corporate culture, a pany will die.D.Positive corporate culture can promote sales.（4）Which word can describe the panies mentioned in the last paragraph? A.Creative.B.Efficient.C.Dishonest.D.Disloyal.【答案】 （1）C（2）B（3）D（4）C 【解析】【分析】本文是一篇說明文。企業(yè)文化是一個公司隨著時間的推移而發(fā)展起來的價值觀和信念。企業(yè)文化的作用是完善企業(yè)的使命和戰(zhàn)略，并有望長期企業(yè)利潤的提高。文章并指出了企業(yè)文化對企業(yè)銷量和質(zhì)量的影響作用。 （1）考查細節(jié)理解。根據(jù)第一段中的“Corporate culture is the values and beliefs a pany develops over time.”可知企業(yè)文化是一個公司隨著時間的推移而發(fā)展起來的價值觀和信念。故選C。 （2）考查推理判斷。根據(jù)第一段中的“Mostly corporate culture es from a pany39。s top management.”可知企業(yè)文化大多來自公司的高層管理人員。即樹立員工榜樣更能有效地創(chuàng)造企業(yè)文化，故選B。 （3）考查推理判斷。根據(jù)第四段中的“Employees in a pany39。s customer service department can also exhibit positive corporate culture to outside individuals. In this case, the culture creates a link between the pany39。s employees and its customers.”可知公司客服部門的員工也可以向外界展示積極的企業(yè)文化。在這種情況下，企業(yè)文化在員工和客戶之間建立了聯(lián)系，而客戶的反應可能是公司企業(yè)文化的直接結(jié)果。即可知積極的企業(yè)文化可以促進銷售。故選D。 （4）考查細節(jié)理解。根據(jù)最后一段中的“Companies that focus only on profits may decide to avoid highquality materials in products, but try to suggest that the products are of higher quality than they really are.”可知那些只注重利潤的公司可能會決定在產(chǎn)品中避免使用高質(zhì)量的材料，但要盡量表明產(chǎn)品的質(zhì)量比實際質(zhì)量高。公司用低質(zhì)量的產(chǎn)品冒充品質(zhì)好的產(chǎn)品，這是一種“不誠實”的行為，故選C。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇文化類閱讀，考生需要準確捕捉細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。8．閱讀理解 The Peony Culture Festival of Luoyang Spring is time for people to go out and see blossoming flowers. Luoyang in Henan, China is famous for peonies, the city39。s official flower. The city39。s annual Peony Culture Festival begins in early April and lasts till early May. Peonies are in full bloom during the event, which was first held in 1983. You can go to the Luoyang National Peony Garden. The peonies there are known for their rich colors and long florescence. Don39。t miss the 1,600yearold Peony King! Chinese Language Day Chinese is one of the six official working languages of the United Nations. The LIN has set different days for these languages to promote their uses. It holds exhibitions, shows and other activities. In 2010, the first Chinese Language Day was held on Nov. 12. But since 2011, it has been held on April 20. The date is close to Grain Rain, one of the 24 solar terms. It means rain of millet. People celebrate Grain Rain to remember Cangjie, a mythical character. Many people believe that Cangjie was the first person to write Chinese characters. When he did this, it rained millet and saved people from hunger. China Astronautics Day On April 24, 1970, China39。s first manmade Earth satellite — Dongfanghong I — went into space. It was a big step for China39。s space program. In 2016, the government set April 24 as China Astronautics Day. Many events are held across the country to celebrate this special day. For example, astronauts and scientists will give talks to students. Some cities will hold exhibitions about space development. Last year, China had big plans for its space program. On December 8, it launched its second lunar rover（月球車）as part of the Chang39。e 4 space mission, which landed on the far side of the moon.（1）When was the first Chinese Language Day held by the United Nations? A.In 1970.B.In 1983.C.In 2010.D.In 2011.（2）What does the introduction to China Astronautics Day show? A.China sent the first manmade earth satellite.B.China has progressed greatly in astronautics.C.Chang39。e 4 consists of two lunar rovers.D.Chang39。e 4 is another space station built by China.（3）What do the festivals have in mon? A.They all take place in April at present.B.They are celebrated nationwide.C.All the participants are Chinese people.D.Their dates were once changed for some reason.【答案】 （1）C（2）B（3）A 【解析】【分析】本文是一篇說明文，介紹了洛陽牡丹節(jié)、漢語節(jié)和中國航天日等幾個節(jié)日。 （1）考查細節(jié)理解。根據(jù)Chinese Language Day部分中的In 2010, the first Chinese Language Day was held on Nov. 12. But since 2011, it has been held on April 20. In 2010, the first Chinese Language Day was held on Nov. 12. But since 2011, it has been held on April 20.可知，第一個聯(lián)合國漢語日設(shè)在2010年，故選C。 （2）考查推理判斷。根據(jù)China Astronautics Day 部分中的On April 24, 1970, China39。s first manmade Earth satellite — Dongfanghong I — went into space. It was a big step for China39。s space program. In 2016, the government set April 24 as China Astronautics Day.可知，1970年4月24日，中國第一顆人造地球衛(wèi)星東方紅一號進入太空。2016年，政府將4月24日定為中國航天日。故中國航天日的介紹說明了中國航天事業(yè)取得了巨大進步，選B。 （3）考查細節(jié)理解。根據(jù)這三個節(jié)日的時間設(shè)定可知，三個節(jié)日的共同之處就是它們都是在四月，故選A。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇文化類閱讀，考生需要準確捕捉細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。9．閱讀理解 Like a tired marriage, the relationship between libraries and publishers has long been dull. Ebooks, however, are causing heartache. Li