289鳳凰衛(wèi)視提案(ppt44)-營銷策劃-資料下載頁
2025-08-05 13:49本頁面
【導(dǎo)讀】鳳凰衛(wèi)視于一九九六年三月三十一日啟播，全力為亞太地區(qū)及歐洲的觀眾提。供高質(zhì)素華語電視節(jié)目。鳳凰衛(wèi)視控股有限公司主要由三家股東所組成：今日亞洲有限公司、香港衛(wèi)。星電視有限公司及華穎國際有限公司。今日亞洲的主要股東實(shí)力雄厚，在中。、實(shí)業(yè)以及文化等領(lǐng)域投資近百億。今日亞洲與中國大陸各界廣泛、密切的。關(guān)系，為鳳凰衛(wèi)視進(jìn)入中國市場(chǎng)創(chuàng)造了良好的環(huán)境。衛(wèi)星電視有限公司由美。國新聞集團(tuán)全資擁有，有豐富的營運(yùn)國際媒體經(jīng)驗(yàn)。國市場(chǎng)的開拓有深刻的理解和廣泛的資源。鳳凰衛(wèi)視中文臺(tái)現(xiàn)時(shí)透過亞衛(wèi)三號(hào)S播出訊號(hào)，覆蓋亞太五十多個(gè)國家和地。取向主要反映亞洲華人地區(qū)內(nèi)各種社會(huì)文化動(dòng)態(tài)及生活方式。不斷創(chuàng)新、超越自己，是鳳凰衛(wèi)視中文臺(tái)節(jié)目制作的目標(biāo)。其中吳小莉曾獲中國總理的贊揚(yáng)，被譽(yù)為最受。鳳凰衛(wèi)視電影臺(tái)是加密衛(wèi)星頻道，全天候二十四小時(shí)播出，每月播放量超過
【正文】 top quarter hour audience. PMB: Professionals/ manages/ officers/ business owners/ technicians/ clerks Top Programmes Phoenix PMB Source: CSM Jul 16 Aug 12, 00 Base: Phoenix PMB in 66 cities (Universe: 5,414,000。 Sample: 2,153) Programmes ranked by top quarter hour audience. P rogramme N ame Da y/ Ti me1 Aik a i Pe rfect Match Su n 19 3 0 2 1 0 02 T h e Asia n Jou rn a l Mo n Su n 21 0 0 2 1 2 83 Gree Pho e n ix Dra ma Mo n Fri 20 0 0 2 0 5 54 X ia H u a Ci ty Co mp le x Mo n Fri 22 2 5 2 3 2 55 Arch e G u e ss Sa t 1 8 0 0 1 9 3 06 Bir d W e e ke n d Spe ctac u la r Sa t 2 1 3 0 2 2 5 57 C h a t R o o m 12 3 Su n 21 3 0 2 2 1 58 Our Pl a n e t, O u r Ho me Mo n Fri 21 3 5 2 1 5 09 T re n d y G u id e Mo n Fri 21 5 5 2 2 2 510 Fin a n ci a l R e p o rt Mo n Fri 23 3 0 2 3 4 505010015020025030006h0007h0008h0009h0010h0011h0012h0013h0014h0015h0016h0017h0018h0019h0020h0021h0022h0023h00( 39。 0 0 0 )Phoenix Viewing Pattern All Weeks Average Quarter Hour Audience Aikai Perfect Match Gree Phoenix Drama Asian Journal Bird Weekend Spectacular Today’s Headlines Behind the Headlines with Wen Tao Good Morning China Bird Weekend Spectacular Source: CSM Jul 16 Aug 12, 00 Base: Phoenix Individuals in 66 cities (Universe: 16,933,000。 Sample: 6,861) Programmes ranked by top quarter hour audience. Red Eagle Drama Arche Guess Xia Hua City Complex 66863146638135033833833433327626223623022722621320619018117316615614911894929182756728101146( P ro v ) S h a a n x iZ h e n g z h ouS h e n z h e nG u a n g z h ouX ia n( P ro v ) H u b e iH a ik ou( P ro v ) J ilinT a iy u a n( P ro v ) H e n a nF os h a nC h e n g d uZ h u h a iW u h a nN a n n in g( M u n ) C h on g q in gB e ij in gG u iy a n gC h on g q in gH e f e iC h a n g s h a( P ro v ) A n h u i( P ro v ) S ic h u a n( P ro v ) L ia on in g( P ro v ) J ia n g x iS h e n y a n gN a n c h a n gC h a n g c h u nK u n m in gS h a n t ouS h ij ia z h u a n gH a rb inCSM Panel No. of People who can Receive Phoenix on Panel 757470585151484539312721201816149886666555433332H oh h otF u s h u nT ia n j inN a n j in g( P ro v ) J ia n g s u( P ro v ) S h a n d on gJ in a nL a n z h ouU ru m q iD a x ia nX in in gJ ia n g c h u a nL in y iD e z h ouB a od in gB e n g b uX ia m e nW e n z h ouY a n c h e n gD a lia nS h a n g h a iY in c h u a nZ ib oH a n g z h ouL h a s aN a n y a n gB a ic h e n gS h a ox in gT a iz h ouW u x iY a n t a iZ ig on gSource: CSM Jul 16 Aug 12, 2020 9 . 1 %9 . 0 %8 . 8 %8 . 4 %7 . 5 %6 . 5 %6 . 3 %6 . 3 %5 . 9 %5 . 3 %4 . 9 %4 . 8 %4 . 7 %3 . 9 %3 . 1 %2 . 9 %2 . 9 %2 . 5 %2 . 1 %2 . 1 %2 . 0 %1 . 5 %1 . 3 %1 . 2 %1 . 0 %1 . 0 %1 . 0 %1 . 0 %0 . 7 %0 . 7 %0 . 6 %0 . 5 %( P ro v ) A n h u iH a rb in( P ro v ) L ia on in gX in in g( P ro v ) J ia n g x iJ ia n g c h u a nL in y iD e z h ouT ia n j inB a od in gL a n z h ouN a n j in gB e n g b uJ in a nY a n c h e n g( P ro v ) J ia n g s u( P ro v ) S h a n d on gW e n z h ouL h a s aZ ib oY in c h u a nN a n y a n gB a ic h e n gW u x iY a n t a iS h a ox in gT a iz h ouX ia m e nD a lia nS h a n g h a iZ ig on gH a n g z h ou8 3 . 3 %7 0 . 9 %6 4 . 1 %4 9 . 9 %3 8 . 9 %3 3 . 7 %3 2 . 7 %3 2 . 0 %2 5 . 6 %2 5 . 5 %2 5 . 1 %2 4 . 5 %2 4 . 1 %2 3 . 9 %2 3 . 4 %2 1 . 3 %1 9 . 3 %1 8 . 9 %1 8 . 4 %1 7 . 8 %1 6 . 8 %1 6 . 5 %1 5 . 5 %1 2 . 2 %1 0 . 1 %9 . 7 %9 . 2 %9 . 2 %9 4 . 9 %8 4 . 2 %1 0 . 4 %1 2 . 7 %F os h a nZ h u h a iZ h e n g z h ouS h e n z h e nG u a n g z h ouX ia n( P ro v ) S h a a n x iH a ik ouC h e n g d uT a iy u a nS h a n t ouF u s h u nB e ij in gH oh h otW u h a nC h on g q in gN a n n in gG u iy a n gC h a n g s h a( P ro v ) H u b e iH e f e i( P ro v ) J ilin( P ro v ) H e n a nS h e n y a n gU ru m q iN a n c h a n g( M u n ) C h on g q in gC h a n g c h u nK u n m in gD a x ia n( P ro v ) S ic h u a nS h ij ia z h u a n gCSM Panel % of People who can Receive Phoenix on Panel Source: CSM Jul 16 Aug 12, 2020
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