【正文】 把自己放到孩子們的角度上。所以，他就 鉆到了桌子底下。結(jié)果如何呢?這是他所設(shè)計(jì)的貯存物品的工具。這是什么啊?我聽到你們問(wèn)了。不，我沒聽到。
　　Itamp。39。s this, and I think this is a particularly lovely solution. So, you know, itamp。39。s a totally different way of looking at the situation. Itamp。39。s a pletely empathic solution apart from the fact that teddyamp。39。s probably not loving it.
　　是這樣的，我認(rèn)為這是一個(gè)特別可愛的設(shè)計(jì)。這是一種全新的解決問(wèn)題的方法。這是一個(gè)傾注了感情的解決方案。 當(dāng)然，泰迪熊很可能不會(huì)喜歡這個(gè)方法。
　　But a really nice way of reframing the ordinary, and I think thatamp。39。s one of the things. And putting yourself in the position of the person, and I think thatamp。39。s one of the threads that Iamp。39。ve heard again from this conference is how do we put ourselves in other peoplesamp。39。 shoes and really feel what they feel?And then use that information to fuel solutions? And I think thatamp。39。s what this is very much about.
　　但，這不妨礙它推陳出新的亮點(diǎn)，而且，我覺得這很難得。把自己換個(gè)角度來(lái)思考，在TED集會(huì)上，我反復(fù)聽到的一個(gè)思路就是如何把自己放到別人的角度上去思考問(wèn)題，站在他們立場(chǎng)上去體會(huì)他們的感受 并且借助這種體會(huì)去解決面臨的問(wèn)題 我認(rèn)為這才是最主要。
　　Last section: green armband. Weamp。39。ve all got them. Itamp。39。s about this really. I mean, itamp。39。s about picking battles big enough to matter but small enough to win. Again, thatamp。39。s one of the themes that I think has e through loud and clear in this conference is: Where do we start? How do we start? What do we do to start? So, again, we were asked to design a water pump for a pany called ApproTEC, in amp。39。re now called KickStart.
　　最后一章：綠色手鏈。我們都有，跟這個(gè)相關(guān)。也就是說(shuō)要從大處著眼，從小處著手。這也是我在這里反復(fù)聽到的被強(qiáng)調(diào)的幾個(gè)主題之一：我們從何做起?如何開展?如何起步?有一次，一家位于肯尼亞名叫ApproTEC的公司 委托我們?cè)O(shè)計(jì)一款水泵。現(xiàn)在這家公司更名為KickStart了。
　　And, again, as designers, we wanted to make this thing incredibly beautiful and spend a lot of time thinking of the form. And that was pletely irrelevant. When you put yourself in the position of these people, things like the fact that this has to be able to fold up and fit on a bicycle, bee much more relevant than the form of it.
　　作為設(shè)計(jì)師，我們想把這個(gè)產(chǎn)品做得非常漂亮，花費(fèi)了很多時(shí)間去構(gòu)思形狀。其實(shí)這無(wú)關(guān)緊要。當(dāng)你設(shè)身處地的站在那些人的角度去考慮時(shí)，你會(huì)發(fā)現(xiàn)，這件產(chǎn)品要能被折疊，并且可以放在自行車上，這個(gè)比外觀重要多了。
　　The way itamp。39。s produced, it has to be produced with indigenous manufacturing methods and indigenous materials. So it had to be looked at pletely from the point of view of the user. We had to pletely transfer ourselves over to their world. So what seems like a very clunky product is, in fact, incredibly useful. Itamp。39。s powered a bit like a Stairmaster you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. Itamp。39。s turning these guys again, one of the themes itamp。39。s turning them into entrepreneurs.
　　此外，生產(chǎn)的方式必須適合手工制造，同時(shí)原材料也需取自當(dāng)?shù)?。這需要完全從一個(gè)使用者的角度來(lái)審視，我們不得不把自己轉(zhuǎn)到他們的世界里 這種看起來(lái)笨重的產(chǎn)品 其實(shí)驚人的實(shí)用。它的操作就像爬樓梯。上下踏動(dòng)來(lái)操作 兒童可以使用，大人可以使用，人人都可以輕松操作 它轉(zhuǎn)變了這些人。另一個(gè)主題。 將他們轉(zhuǎn)變?yōu)槠髽I(yè)家。
　　These guys are using this very successfully. And for us, itamp。39。s been great because itamp。39。s won loads of design awards. So we actually managed to reconcile the needs of the design pany, the needs of the individuals in the pany, to feel good about a product we were actually designing, and the needs of the individuals we were designing it for. There it is, pumping water from 30 feet.
　　這些人可以非常容易的使用這個(gè)水泵。對(duì)于我們，也是受益匪淺，因?yàn)檫@個(gè)設(shè)計(jì)得了很多獎(jiǎng)。最終，我們順利的實(shí)現(xiàn)了客戶的需求，滿足了公司里不同個(gè)體的需求，讓他們對(duì)我們所設(shè)計(jì)的產(chǎn)品非常滿意，同時(shí)切合了使用者對(duì)這個(gè)產(chǎn)品的期望。這就是那個(gè)水泵，能把水抽到30英尺的高度。
　　So as a final gesture we handed out these bracelets to all of you this morning. Weamp。39。ve made a donation on everybodyamp。39。s behalf here to kick start, no pun intended, their next project. Because, again, I think, sort of, putting our money where our mouth is, here. We feel that this is an important gesture. So weamp。39。ve handed out bracelets. Small is the new big. I hope youamp。39。ll all wear them. So thatamp。39。s it.
　　今早，我們把這些手鏈發(fā)到了每一個(gè)人手里 以表示我們的心意。我們以座諸位的名義為KichStart做了捐贈(zèng)，不是雙關(guān)語(yǔ)，而是KichStart的另一項(xiàng)工程。因?yàn)檫@象征著，在我們賴以生存的事物上投資。這很重要，具有很深遠(yuǎn)的意義。因此，我們送出這個(gè)手鏈。”。以小博大”。希望你們能戴著它。我的演講就是這些。
　　Thank you(Applause)
　　謝謝大家 掌