貝恩利潤池分析工具培訓(xùn)(編輯修改稿)
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【文章內(nèi)容簡介】 nts 6/22/2020 Darral G. Clarke for BM 499 13 How Strategy Happens ? Learning where value is created ? Waterfall charts by product and customer segments ? Evaluating strategy ? Industry average profit per unit ? Company’s profit vs industry average ? Managing value ? Current strategy ? Change product focus ? Change customer focus 6/22/2020 Darral G. Clarke for BM 499 14 Learning where value is created Product segments Customer segments Profit/loss ($ per unit) Volume (units) Volume (units) 0 6/22/2020 Darral G. Clarke for BM 499 15 Evaluating Strategy Company profit per unit Industryaverage profit per unit 6/22/2020 Darral G. Clarke for BM 499 16 Managing for value Current strategy Change product focus Change Customer focus Value 6/22/2020 Darral G. Clarke for BM 499 17 Application to our cases ? Retail industry (Wal*Mart) ? Soft drink industry (CocaCola and PepsiCo) ? Steel (Nucor) and aluminum cans (CCamp。S) ? Hi tech (Intel, Cisco, and Dell) ? Video games (Nintendo) ? Web businesses (eBay and Yahoo!) 6/22/2020 Darral G. Clarke for BM 499 18 The Core Competence of the Corporation Prahalad, C. K. and Gary Hamel Harvard Business Review, MayJune 1990 6/22/2020 Darral G. Clarke for BM 499 19 Core Competence ? A Firm is made up of resources ? people, patents, brand names, plant amp。equipment, processes, etc ? A petence is the ability to employ diverse skills and resources to perform tasks and activities. ? A core petence is a broadly based and/or a broadly applied fundamental capability. 6/22/2020 Darral G. Clarke for BM 499 20 Competence and Technology ? Competence is not the same as technology ? Competence requires ? technologies ? social organization ? collective learning 6/22/2020 Darral G. Clarke for BM 499 21 Core petence questions: ? What are we really good at? ? How can we build upon it? ? What do we need to be good at? 6/22/2020 Darral G. Clarke for BM 499 22 Characteristics of Effective Competencies ? Durability: Technical equipment can be short lived. Reputation or knowledge may depreciate more slowly. ? Transparency: The more plex the source of petence, the harder it is to imitate it. ? Transferability: The availability of resources to petitors. ? Replicability: A petitor’s internal ability to replicate a petence using available resources. 6/22/2020 Darral G. Clarke for BM 499 23 Choosing Competencies ? How central is this pet
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