【文章內(nèi)容簡介】 .............................................. 76 產(chǎn)業(yè)的機(jī)會 .............................................................................................. 77 產(chǎn)業(yè)威脅 .................................................................................................. 77 第七章 市場營銷 .......................................................................................................... 79 市場分析 ........................................................................................................... 79 原料供應(yīng)市場 ........................................................................................... 79 產(chǎn)品銷售市場與目標(biāo)客戶 ......................................................................... 80 經(jīng)營模式與盈利模式 .......................................................................................... 83 生產(chǎn)經(jīng)營與盈利模式 ................................................................................ 83 知本經(jīng)營及盈利模式 ................................................................................ 83 資本經(jīng)營與盈利模式 ................................................................................ 84 公司實(shí)際運(yùn)行的經(jīng)營與盈利模式 ............................................................... 85 市場營銷戰(zhàn)略 .................................................................................................... 86 公關(guān)與品牌戰(zhàn)略 ....................................................................................... 86 功效與綠色戰(zhàn)略 ....................................................................................... 87 機(jī)會營銷戰(zhàn)略 ........................................................................................... 88 知識營銷戰(zhàn)略 ........................................................................................... 88 參照天然氣的定價(jià)戰(zhàn)略 ............................................................................. 89 立足湖南戰(zhàn) 略 ........................................................................................... 89 直銷與網(wǎng)絡(luò)戰(zhàn)略 ....................................................................................... 91 6 燃料分類客戶營銷對策 ...................................................................................... 91 柴油客戶對策 ........................................................................................... 91 重油客戶對策 ........................................................................................... 92 燒煤客戶對策 ........................................................................................... 92 用電客戶對策 ........................................................................................... 92 燒天然氣客戶對策 .................................................................................... 93 年耗能級分類客戶與對策 ................................................................................... 93 營銷戰(zhàn)術(shù) ........................................................................................................... 94 由點(diǎn)到面 .................................................................................................. 94 從大到小 .................................................................................................. 94 自上而下 .................................................................................................. 94 先易后難 .................................................................................................. 94 團(tuán)隊(duì)作戰(zhàn) .................................................................................................. 94 直銷為主 .................................................................................................. 95 經(jīng)銷為輔 .................................................................................................. 95 網(wǎng)絡(luò)補(bǔ)充 .................................................................................................. 95 突出重點(diǎn) .................................................................................................. 95 強(qiáng)化技巧 ................................................................................................ 95 銷售組織、渠道、方式和售后服務(wù) ..................................................................... 96 營銷組織 .................................................................................................. 96 銷售渠道、方式 ....................................................................................... 96 售后服務(wù) .................................................................................................. 97 推廣方式 .................................................................................................. 97 銷售提成分配政策 ............................................................................................. 97 營銷人員底薪 ........................................................................................... 97 補(bǔ)助 ......................................................................................................... 97 業(yè)績提成 .................................................................................................. 98 獎金部分 .................................................................................................. 98 市場展望 ........................................................................................................... 99 上市后市場展望 ....................................................................................... 99 碳交易展望 .............................................................................................. 99 第八章 財(cái)務(wù)與經(jīng)濟(jì)效益分析 ........................................................................................ 103 計(jì)算說明 ......................................................................................................... 103 2021 年財(cái)務(wù)分析 .............................................................................................. 105 利潤及分配 ............................................................................................ 105 資產(chǎn)負(fù)債表 ............................................................................................ 105 現(xiàn)金流量分析 ..........