【文章內(nèi)容簡(jiǎn)介】 riefing Kit資料包Briefing情況介紹BTL(Below the Line)線下活動(dòng) BU（Business Unit）業(yè)務(wù)部門(mén) Bulletin公告欄 Bundle 附贈(zèng)品Business EMail 商務(wù)電郵 Business Model商業(yè)計(jì)劃Business Philosophy 經(jīng)營(yíng)哲學(xué) Business Strategy 經(jīng)營(yíng)戰(zhàn)略 Campaign 公關(guān)或營(yíng)銷(xiāo)活動(dòng)Career Development 職業(yè)發(fā)展 Career Planning職業(yè)計(jì)劃 Case study案例研究 Category 類(lèi)別Celebration 慶典活動(dòng)CEO Reputation Management CEO聲譽(yù)管理 CEO39。s Arrangement CEO接待 Channel 渠道Chart 幻燈片中的頁(yè)面China Golden Awards For Excellence in Public Relations中國(guó)最佳公共關(guān)系案例大賽 China International Public Relations Congress中國(guó)國(guó)際公共關(guān)系大會(huì)CI（Corporate Identity）企業(yè)形象CIPRA（China International Public Relations Association）中國(guó)國(guó)際公共關(guān)系協(xié)會(huì) CIS（Corporate Identity Sysetm）企業(yè)形象識(shí)別系統(tǒng) Client Database Management客戶數(shù)據(jù)管理Client Oriented Strategy客戶導(dǎo)向戰(zhàn)略Client Relations Development System客戶關(guān)系開(kāi)發(fā)系統(tǒng) Client Relations Evaluation System客戶管理評(píng)價(jià)系統(tǒng)Client Relations Maintenance System客戶關(guān)系維護(hù)系統(tǒng) Client Relations Management System客戶關(guān)系管理系統(tǒng) Client Relations Management客戶管理管理Client Relations Precaution System客戶管理預(yù)警系統(tǒng) Client Relations Supporting System客戶管理支持系統(tǒng) Client Relations客戶關(guān)系Client Satisfaction Management客戶滿意度管理 Clipping Report剪報(bào)報(bào)告 Closing Phase結(jié)束階段 Code of Conduct行為準(zhǔn)則 Code of Ethics 職業(yè)道德 Communication Model 傳播模式 Communications Kit新聞夾Communications Management 傳播管理 Communications Regions傳播地域 Communications Strategy傳播戰(zhàn)略 Community Relations社區(qū)關(guān)系 Competitor競(jìng)爭(zhēng)對(duì)手Confidential 保密的、機(jī)密的Confidential Items保密條款Consecutive Interpretation交互式翻譯 Consultant顧問(wèn)Consumer Buying Process 顧客購(gòu)買(mǎi)過(guò)程 Consumer Database顧客數(shù)據(jù)Consumer Orientation消費(fèi)者導(dǎo)向Consumers/Dealers Assembly用戶/經(jīng)銷(xiāo)商大會(huì) Contact Person 聯(lián)系人Continuous Education繼續(xù)教育 Controlling Phase 控制階段Coordination Communicating協(xié)調(diào)溝通 Copywriter 文案Copywriting公關(guān)文案Core Competitiveness核心競(jìng)爭(zhēng)力 Core Media核心媒體 Corporate Affairs企業(yè)事務(wù) Corporate Image企業(yè)形象 Corporate Profile公司簡(jiǎn)介 Corporate Reputation企業(yè)聲譽(yù) Corporate Video 宣傳片 Cost Control成本控制 Cost Management成本管理 Creative amp。 Design創(chuàng)意設(shè)計(jì) Credential公司或個(gè)人簡(jiǎn)介 Crisis Control 危機(jī)控制Crisis Management Office危機(jī)管理辦公室 Crisis Management Planning危機(jī)管理策劃 Crisis Management Team危機(jī)管理小組 Crisis Management危機(jī)管理 Crisis Research危機(jī)研究 Crisis Statement危機(jī)聲明Customer testimonial客戶證言 Datasheet宣傳頁(yè)Decoration 現(xiàn)場(chǎng)布置（裝飾）Demand Generation Demo Booth 產(chǎn)品演示臺(tái) Diagnosis診斷 Director總監(jiān)Distributor 分銷(xiāo)商DM（Direct mailing）直郵Domain Name Registration 域名注冊(cè) Donation捐贈(zèng)EC（East China)華東Editorial Calendar媒體刊登計(jì)劃 Effective Communications有效傳播 Employee Compensation員工薪酬 Employee Relations員工關(guān)系 Environment Analysis環(huán)境分析 Environment Issues環(huán)境問(wèn)題Ethics of the Profession 職業(yè)道德 Event Management事件管理 Event Planning 事件策劃 Event事件、活動(dòng)Executing Phase 執(zhí)行階段 Execution 執(zhí)行Executive President 執(zhí)行總裁Fact Sheet資料（數(shù)字或其他材料）FAQ 常見(jiàn)問(wèn)題問(wèn)答Fashion Business時(shí)尚產(chǎn)業(yè) Feature article 深度文章 Feature文章類(lèi)型中的通訊 Finance Management財(cái)務(wù)管理 Financial Communications財(cái)經(jīng)傳播 Flyer 宣傳單頁(yè) Followup跟進(jìn) Forum 論壇GCG（Grand China）大中國(guó)區(qū) Glossary詞匯表Government Affairs政府事務(wù)Government PR 政府公關(guān) Government Relations政府關(guān)系 Govt（Government）政府 Graphics圖形文件 Greetings問(wèn)候語(yǔ) Health Care醫(yī)療保健 High Tech高科技Hospital PR 醫(yī)院公關(guān)Human Resource Management人力資源管理IMC(Integrated Marketing Communications)整合營(yíng)傳播 Implementation實(shí)施 Incentive Plan激勵(lì)計(jì)劃Industry Participation行業(yè)參與 Initiating Phase 初始階段INPUTS Evaluation Tools輸入級(jí)評(píng)估工具 Integration Management整合管理Interactive PR 網(wǎng)上互動(dòng)公關(guān) Internal Magazine內(nèi)部期刊Internal Communications System內(nèi)部傳播系統(tǒng) Internal Communications內(nèi)部傳播 Internal Film內(nèi)部電影Internal PR 內(nèi)部公關(guān)International PR國(guó)際公關(guān)Internet Communications網(wǎng)絡(luò)傳播Internet Media Communications 網(wǎng)媒傳播 Interpersonal Communications人際傳播 Interpreter翻譯Interview 專(zhuān)訪或面試Introduction Lantern宣傳幻燈 Investor Relations投資者關(guān)系Invitation Letter 邀請(qǐng)IPR（Institute of Public Relations）英國(guó)公共關(guān)系協(xié)會(huì)IPRA（International Public Relations Association）國(guó)際公共關(guān)系協(xié)會(huì) Issue Diagnosis問(wèn)題診斷Issues Management問(wèn)題管理ISV（Individual Software Vendor）獨(dú)立軟件開(kāi)發(fā)商 Job Evaluation績(jī)效考核 Journalist記者 Key Media關(guān)鍵媒體Key Messages 關(guān)鍵信息Keynote Speaker主題演講人 Keynote Speech主題演講LA（Large Account）大客戶 LE（Large Enterprise）大客戶Leadership 領(lǐng)導(dǎo)者Legal Duty法律義務(wù)Life Cycle of the Products 產(chǎn)品生命周期 Lobby游說(shuō) Logo標(biāo)識(shí)Long Term Program長(zhǎng)期項(xiàng)目 Lucky Draw 抽獎(jiǎng)Marm（Marketing Communications）營(yíng)銷(xiāo)傳播 Market Analysis Report市場(chǎng)分析報(bào)告 Marketing Communications Mix營(yíng)銷(xiāo)傳播組合 Marketing Communications營(yíng)銷(xiāo)傳播 Marketing Strategy 市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)略 Marketshare 市場(chǎng)份額 Mass Media大眾媒體MB（Medium business）中客戶MC（Master of Ceremonies）主持人MC（Middle China）華中MD（Managing Director）董事總經(jīng)理、執(zhí)行董事 Media Assistant媒介助理Media Analysis媒體分析Media Communications Strategy媒體傳播戰(zhàn)略 Media Communications媒體傳播 Media Coverage 媒體覆蓋率 Media Director 媒介總監(jiān)Media Executive媒介代表、媒介主任 Media Inquiry媒體垂詢 Media Kit媒體資料包 Media List媒體名單 Media Manager媒介經(jīng)理 Media Monitor媒體監(jiān)測(cè) Media Relations媒介關(guān)系 Media Research媒體研究Media Tour媒體拜訪或媒體外出巡游 Media媒體Meeting Agenda會(huì)議議程 Meeting Minutes 會(huì)議記錄 Merchandise促銷(xiāo)物品Methodology方法論MI(Mind Identity)企業(yè)理念識(shí)別 MI（Media Index)企業(yè)媒體聲望指數(shù) Mindshare 品牌影響力份額Miscellaneous 雜費(fèi) Monthly Report月報(bào)Multifunctional Task Force多職能任務(wù)小組National Standards of the PR Professional Qualification國(guó)家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn) NC（North China）華北NE（Northeast China）東北 Negative Report負(fù)面報(bào)道New Product Launch新產(chǎn)品發(fā)布 News Clipping新聞剪報(bào) News Release新聞發(fā)布 Newsletter通訊Noprofit PR 非營(yíng)利機(jī)構(gòu)公關(guān)Norms of Excellent PR Management 卓越公共關(guān)系管理標(biāo)準(zhǔn) NW（Northwest China）西北 Objective Diagnosis目標(biāo)診斷 Offering 服務(wù)內(nèi)容 On Site現(xiàn)場(chǎng)Online Advertisement 線上廣告 Online Communications線上傳播Online Marketing Communications 線上營(yíng)銷(xiāo)傳播 Online media網(wǎng)絡(luò)媒體 Online Roadshow 網(wǎng)上路演Online Survey網(wǎng)上調(diào)查OOP（OutofPocket）雜費(fèi)、日常工作發(fā)生的成本 Openday Visits開(kāi)放日參觀 Opinion Leader輿論領(lǐng)袖OUTCOMES Evaluation Tools輸出級(jí)評(píng)估工具 OUTPUTS Evaluation Tools效果級(jí)評(píng)估工具 Outsourcing 外包OV（One Voice）一個(gè)聲音 Photo Library圖片庫(kù) Planning Phase 策劃階段 Polish文案潤(rùn)色POP(Point Of Purchase Advertising)導(dǎo)購(gòu)點(diǎn)廣告 Positioning定位 Post Event 善后工作 Poster 海報(bào)Postmortem 會(huì)后書(shū)面的簡(jiǎn)短總結(jié)報(bào)告 Postscript后記 PR Agency公關(guān)公司PR Consulting Market公關(guān)顧問(wèn)服務(wù)市場(chǎng) PR Consulting Practice公關(guān)顧問(wèn)實(shí)務(wù) PR Consulting Service公關(guān)顧問(wèn)服務(wù) PR Consulting Tools公關(guān)顧問(wèn)工具 PR Directorr 公共關(guān)系總監(jiān) PR Evaluation公關(guān)評(píng)估 PR Event 公關(guān)活動(dòng)PR Guideline公關(guān)方針PR Management Working Code公關(guān)管理工作準(zhǔn)則 PR Manager 公共關(guān)系經(jīng)理 PR Procedure公關(guān)流程 PR Proposal公關(guān)建議書(shū) PR Supervisor 公共關(guān)系主管 Pre Event前期工作 Preevaluation 預(yù)評(píng)估 Preface前言Pre