【文章內(nèi)容簡(jiǎn)介】 面“美麗靈魂”以它講故事的特別方式收益很多。大量的人物塑造和環(huán)境描寫可能會(huì)被善于分析的讀者們?cè)谝晃秾ふ仪逦砟畹倪^程可銳教育官網(wǎng)中忽略。書中表達(dá)的都是謎題的現(xiàn)代實(shí)例，而Press先生很明智的沒有假裝在提供新智慧。二．Doctor or decorator?整改還是整容?St233。phane Richard, the new boss of France Tele,wants to overhaul its strategy as well as itsoffices。法國(guó)電信新任CEO St233。phane Richard 準(zhǔn)備大舉革新經(jīng)營(yíng)戰(zhàn)略，辦公環(huán)境也待舊貌換新顏。When St233。phane Richard appeared recently in Paris Match, a celebrity and news magazine,lightly tanned in an opennecked shirt and leaning jauntily against the corporate logo of hisnew firm, France Tele, he raised eyebrows in the buttoneddown world of Richard did not attend the elite engineering school which produces almost all ofFrance’s senior teles executives, including his predecessor at France Tele, DidierLombard, and the boss of Vivendi, a , he is a political operator who has made afortune in is a friend of Nicolas Sarkozy, France’s president, and worked untilrecently as chief of staff to the finance became boss of France Tele lastmonth with the immediate task of responding to a wave of suicides among employees whichhad prompted a political ，St233。phane Richard的照片登上了名人新聞雜志《巴黎競(jìng)賽畫報(bào)》，他穿著敞領(lǐng)襯衫，膚色微黑，背靠著公司的標(biāo)志，看起來很時(shí)尚。他新執(zhí)掌的公司法國(guó)電信相當(dāng)傳統(tǒng)，這一舉動(dòng)也讓全公司吃了一驚。法國(guó)電信業(yè)的絕大部分高管都出身著名工程院校，包括St233。phane Richard的前任Didier Lombard，還有法國(guó)電信對(duì)頭公司威望迪集團(tuán)的老總。和這些人背景不同，St233。phane Richard是個(gè)政治活動(dòng)家，靠房地產(chǎn)起家。他是薩科奇的好友，直到最近還是財(cái)政部的辦公廳主任。上個(gè)月他成為法國(guó)電信的首席執(zhí)行長(zhǎng)，上任后立即著手處理公司員工自殺潮。此前，法國(guó)電信員工的連續(xù)自殺曾引發(fā)政治抗議。Since 2008 over 30 France Tele employees have killed themselves, some explicitlyblaming the though the firm’s suicide rate is in line with the national average,France Tele says that it was partly to of the group’s former status aspart of government, 66,000 or 65% of its employees are classed as civil servants, withguaranteed to fire them, France Tele instead subjected them to a systemcalled “Time to Move”, in which they were obliged to change offices and jobs abruptly everyfew ，就有30名員工自殺，對(duì)其中一些自殺事件，很明顯公司難辭其咎。盡管公司的自殺率和全國(guó)平均自殺率一樣高，法國(guó)電信堅(jiān)稱只負(fù)有部分責(zé)任。法國(guó)電信集團(tuán)前身屬于政府部門，66000名員工劃定為公務(wù)員，享有固定工作年限。由于無法解雇這批人，公司實(shí)施了名為“定時(shí)重組”的措施，每隔幾年，強(qiáng)令安于其位的員工換辦公室或調(diào)職?？射J教育官網(wǎng)“The former management needed to change the nature of peoples’ jobs due to technologicalchange and increased petition,” says Mr Richard, “but the pany underestimatedthe consequences.” For the first time in 15 years, he has promised, France Tele willexpand its and office moves will bee voluntary, and up to 30% of thevariable pay of the firm’s top 1,100 managers will be tied to their “social” measures include making France Tele’s numerous offices more pleasant: thepany will renovate 800 of its buildings and create 270 new “conviviality spaces” ：“科技日益更新，競(jìng)爭(zhēng)也日漸激烈，所以以前的公司管理才要求不斷變動(dòng)工作性質(zhì)。但是管理層顯然低估了這樣做的后果?！彼兄Z公司會(huì)增加雇員，這是法國(guó)電信15 年來第一次增員。今后，員工調(diào)職和換辦公室必須出于自愿，1100名高層經(jīng)理30%的薪水根據(jù)社會(huì)績(jī)效調(diào)整。其他措施包括重新裝修800幢辦公樓，新增 270處員工休閑場(chǎng)所，創(chuàng)造讓員工身心愉快的辦公環(huán)境。Mr Richard, a former board member, joined the firm in 2009 as heir apparent to MrLombard, with the blessing of the government, which still holds a 27% was notdue to take over until next year, but the handover was accelerated in the midst of the an unusual outburst last week, LouisPierre Wenes, the group’s former deputy chiefexecutive, who resigned under pressure last year, told a British website that “externalstakeholders” in France Tele had taken advantage of the suicides to advance Lombard was not close to the current administration, whereas Mr Richard ，政府指定他接任Lombard的位置，現(xiàn)在他仍有27%的股份。他本打算明年接手公司，不料自殺潮造成的危機(jī)促成了權(quán)力交接。去年，前任副總裁LouisPierre Wenes迫于壓力辭職，他在上周向一家英國(guó)網(wǎng)站披露了不尋常的內(nèi)幕：法國(guó)電信的某位股東，利用自殺事件奪取公司管理權(quán)?，F(xiàn)在Richard所在的管理層將Lombard排除在外。Minority shareholders are now waiting to hear in detail what Mr Richard plans for the businessbeyond improving is a talented municator, but some foreign investorsgrumble that despite having been at the firm for over six months, he tends to turn to otherexecutives when asked for precise details on France Tele’s financial Richard clearly has lots of business grandson of a shepherd, he made hisfortune from a leveraged buyout of a property developer, Nexity, in is likelyto push France Tele into behaving like a private firm, and further away from its past as apublic ，而不僅僅是提升士氣。他處事圓熟，一些外國(guó)投資者仍然指責(zé)他：盡管執(zhí)掌公司已六月有余，一旦面對(duì)公司財(cái)務(wù)狀況詳情的質(zhì)詢，就推諉給其他高管。但是毋庸置疑的是，Richard頗有商業(yè)頭腦。2000年1月，這個(gè)牧羊人的孫子用杠桿收購的方法得到了一家房地產(chǎn)開發(fā)公司，自此起家。他想讓法國(guó)電信按私有企業(yè)的方式運(yùn)作，進(jìn)而完全脫離國(guó)有控制?！癝t233。phane Richard is far more attuned to the market than Didier Lombard,” says Xavier 可銳教育官網(wǎng)Niel,founder of Iliad, a young teles firm which has upended the French broadband market.“Under his management France Tele will bee a more dangerous petitor for us.”Already, while at the finance ministry, Mr Richard demonstrated a strong belief in thebeneficial effects of petition by helping Iliad obtain a mobile licence in the face offierce resistance from the incumbents and their political Niel是伊里亞特公司的創(chuàng)建者。這家公司成立時(shí)間不長(zhǎng)，卻逆轉(zhuǎn)性地掌握了法國(guó)的寬帶業(yè)務(wù)。Xavier Niel這樣評(píng)價(jià)Richard：“在把握市場(chǎng)這方面，Didier Lombard遠(yuǎn)遜于St233。phane Richard。在他的領(lǐng)導(dǎo)下，法國(guó)電信會(huì)成長(zhǎng)為更具威脅性的對(duì)手?！碑?dāng)Richard還在財(cái)政部供職時(shí)，曾協(xié)力伊里亞特公司取得3G牌照，盡管面對(duì)當(dāng)局和政治同盟的重重阻力，Richard仍公開表示支持，他深信這樣做有利于市場(chǎng)競(jìng)爭(zhēng)。In the past, says Mr Richard, France Tele, having recruited most of the graduates of theXCorps des Teles, the most elite stream of teles students, “thought there were fewskills or knowledge on teles outside France Tele”.Engineers still tend to call theshots, rather than marketing Iliad offers just one kind of settop box, hepoints out, the equivalent product from France Tele appears in 140 different types andgenerations, resulting in far too much plexity for users.“We must not lose oursuperiority in technology, research and development and innovation,” he says, “but weneed to be more marketingoriented and mindful of customers”.Richard指出，法國(guó)電信過去一直聘用名門院校的通信高材生，“認(rèn)為在技術(shù)智能方面，除了法國(guó)電信，再無業(yè)界翹楚?！惫竟芾碛杉夹g(shù)人員而非營(yíng)銷人員主導(dǎo)。他以機(jī)頂盒舉例，伊里亞特推出的產(chǎn)品只有一種類型，法國(guó)電信的同類產(chǎn)品竟有 140種類型，每種類型還有換代產(chǎn)品，大大增加了操作的難度?！拔覀儽仨毨卫握瓶丶夹g(shù)優(yōu)勢(shì)，同時(shí)需要適應(yīng)市場(chǎng)導(dǎo)向，滿足顧客需求?！盬ith its premium products and pricing in France, which provides twothirds of its cashflow,France Tele’s market share and profits are being eroded by newers such as Iliad,which will launch its new mobile service in firm’s shares performed far worse thanthose of it