20xx年哈佛商學院mba課程介紹5篇(編輯修改稿)
2024-10-21 14:36 本頁面
【文章內容簡介】 r of the principles of marketing and to recognize its role as an important management course includes market definition and conditions, marketing strategies, consumer value and satisfaction, the marketing mix, policies and plans, and studies selected will study in detail the problems and processes o marketing, with a view toward the development of analytical techniques used in the marketplace本課程選用教材或教學參考書：“Marketing Management”，Philip Kotler，Northwest University，12th Edition，Prentice Hall。七、組織行為學組織行為學是一個研究領域，它探討個體、群體、以及結構對組織內部行為的影響，以便應用這些知識來改善組織的有效性，強調的是與工作崗位、缺勤、員工流動、生產率、績效和管理有關的行為，其核心內容包括激勵、領導行為和權威、人際溝通、群體結構與過程、學習、態(tài)度形成與知覺、變革過程、沖突、工作設計、工作壓力等。This course draws upon psychology, sociology and anthropology to examine the role of culture in the behavior of managers, employees, consumers, petitors and the munity in business the topics included are munication, motivation, change, group dynamics, stress, negotiation, interpersonal relationships, and ：“Organizational Behavior”, Stephen , San Diego State University, 11th Edition, Prentice Hall；八、人力資源管理企業(yè)人力資源開發(fā)與管理是適應建立市場經濟體制的需要新設置的一門課程，其研究對象是人力資源獲得、培育、運用與保養(yǎng)的規(guī)律，其任務是為企業(yè)經理在完成企業(yè)既定目標的過程中有效地運用人力資源提供基本理論和方法。主要教學內容包括人力資源配備、人力資源開發(fā)、人力資源評價、人力資源補償、人力資源保養(yǎng)五個部分，分成導論、工作分析、人力資源計劃、招聘、選擇、訓練、績效評價作評價、薪資調查、薪資制度、獎勵制度、工作時間制度等十二個專題。This course aims to equip students with the knowledge, insights and skills needed to manage people course addresses a range of human resource management practices and develops a criterial approach to the theory and concepts of organizational effectiveness and change are evaluation of national human resources, recruitment and remuneration systems, gender and ethnic issues, performance evaluation and reward, training and development, and ：1.“Human Resource Management”，Gary Dessler，Florida InternationalUniversity，loth Edition，Prentice Hall。2.“Human Reasourse Management：gainning a petitive”，霍思安，第二版，McGrawHill；3.“Human Reasourse Management”，John Ivancevich，2004，英文第九版，機械工業(yè)出版社九、管理信息系統(tǒng)本課程旨在使學生熟悉管理信息系統(tǒng)的有關概念，了解信息資源管理的基本知識和各種先進技術及其發(fā)展趨勢，為有效地利用信息系統(tǒng)，實現管理現代化，提高企業(yè)競爭中的戰(zhàn)略優(yōu)勢，為組織領導或參與制定企業(yè)信息系統(tǒng)戰(zhàn)略規(guī)劃和開發(fā)、使用、管理維護各種信息系統(tǒng)打下堅實的基礎。本課程的主要內容包括：信息系統(tǒng)革命，信息系統(tǒng)的戰(zhàn)略角色，信息系統(tǒng)與決策，計算機與信息處理，信息系統(tǒng)軟件，信息資源的管理，電子商務，知識的管理等內容。This course aims to provide students with an introduction to planning, implementing and maintaining an effective and efficient information service for an will be placed on the established conceptual framework as well as on the latest trends and developments in information the integration of theory and practice, the course is intended to equip students with knowledge, methods, and awareness of the electronic revolution that increasingly shapes international business ：1.“Management Information SystemsOrganization and Technology in theNetworked Enterprises”, Kenne
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