【文章內(nèi)容簡介】 er.” Researchers analyzing wordofmouth munications, Web posts and reviews, facetoface conversationsfound that it tended to be more positive than negative(消極的 ), but that didn?t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times? website. He and a Penn colleague analyzed the “most ed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than nonscience articles. He found that science amazed Times? readers and made them want to share this positive feeling with others. Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused (激發(fā) ) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, ＂Contagious: Why Things Catch On.＂ 28. What do the classic rules mentioned in the text apply to? A. Private s B. News reports C. Research papers D. Daily conversations 29. What can we infer about people like Debbie Downer? A. They?re socially inactive. B. They?re good at telling stories. C. They?re careful with their words. D. They?re inconsiderate of others. 30. Which tended to be the most ed according to Dr. Berger?s research? A. Financial reviews B. Personal accounts C. Science articles D. Sports news 31. What can be a suitable title for the text? A. Good News Beats Bad on Social Networks. B. Online News Attracts More People. C. Reading Habits Change with the Times D. Sad Stories Travel Far and Wide. D Failure is probably the most exhausting experience a person ever has. There is nothing more tiring than not succeeding. We experience this tiredness in two ways: as startup fatigue (疲憊 ) and performance fatigue. In the former case, we keep putting off a task because it is either too boring or too difficult. And the longer we delay it, the more tired we feel. Such startup fatigue is very real, even if not actually physical, not something in our muscles and bones. The solution is obvious though perhaps not easy to apply: always handle the most difficult job first. Years ago, I was asked to write 102 essays on the great ideas of some famous authors. Applying my own rule, I determined to write them in alphabetical (按字母順序 ), never letting myself leave out a tough idea. And I always started the day?s work with the difficult task of essaywriting. Experience proved that the rule works. Performance fatigue is more difficult to handle. Though willing to get started, we cannot seem to do the job right. Its difficulties appear so great that, however hard we work, we fail again and again. In such a situation, I work as hard as I canthen let the unconscious take over. When planning Encyclopaedia Britannica (《大英百科全書》 ), I had to create a table of contents based on the topics of its articles. Nothing like this had ever been done before, and day after day I kept ing up with solutions, but none of them worked. My fatigue became almost unbearable. One day, mentally exhausted, I wrote down all the reasons why this problem could not be solved. I tried to convince myself that the trouble was with the problem itself, not with me. Relieved, I sat back in an easy chair and fell asleep. An hour later, I woke up suddenly with the solution clearly in mind. In the weeks that followed, the solution which had e up in my unconscious mind proved correct at every step. Though I worked as hard as before, I felt no fatigue. Success was now as exciting as failure ha d been depressing. Human beings, I believe must try to succeed. Success, then, means never feeling tired. 32. People with startup fatigue are most likely to _________. A. delay tasks B. work hard C. seek help D. accept failure 33. What does the author remend doing to prevent startup fatigue? A. Writing essays in strict order. B. Dealing with the hardest task first. C. Leaving out the toughest ideas.