【文章內容簡介】 火紅 Title: Analysis of the Business Score (不計分 ) Nowadays, a bag is not only for taking things, it is also a decoration, particularly for young girls. They always have more than one bag, because they have many different clothes and need different bags to decorate them, which makes them look perfect. But the price of a bag is always about 100 Yuan and buying bag will take girls rather much money. And the fashion of bags is often changing and updating, so people always hope finding the nice and cheap bag. We choose the site at Chezhan Road of Weitang,Jiashan. The Chezhan Road is located at the center of Weitang town and is a busy business street at the center of city. Most of citizens do shopping there. By analysis of current market, we find out that there is not this kind of nice and cheap bags for sale there. For filling this blank of market, we propose the project of Ten Yuan Fashion Bag Shop. The shop order goods from factory directly, there is not middle link between factory and shop, so that the price of every bag is only ten bag shop not only sells the cheaper and beautiful bags but also provides some services about bags, for example, cleaning, decoration and so on. Customers will buy the bag that makes them be satisfied, and they will also find that the shop always has the most fashionable and cheap bag. We also sell bags on line, customers can get their favorite bags without going out from their own houses, and only clicking their mouse is OK. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 8 The first investment of the project is about RMB 56,500 Yuan. It includes 20,000 for rental, 10,000 for produts, and 10,000 for others. The project needs 56,500 Yuan to start. The bag shop will satisfy the customers’ needs, and get good profit. It will bring￥ 50,000 in the first year and improve the financial statements. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 9 . Customer Profile Process Report 2 Name： 林 偉 Tutor： 王火紅 Title: Customer Profile Score: _______________ 階段報告 分值比例 SMART 原則 50% 語言結構40% 及時完成10% 成績總計 顧客狀況分析 5% The majority of the customer of this project should be local residents who like fashion and have no enough money to buy a very expensive bag. They may be workers of a factory, employees of a pany or students of some schools. Otherwise, maybe some people from all over country will buy the bag by inter. For let more people know our bags, we put the message on Inter. Then some people will be able to buy the bag by browsing web page. So people from the inter can be our potential customers. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 10 . Focus Group Report Process Report 3 Name： 林 偉 Tutor： 王火紅 Title: Focus Group Report Score: _______________ 階段報告 分值比例 SMART 原則 50% 語 言 結 構40% 及 時 完 成10% 成績總計 核心小組座談 5% To get a clearer idea of the views and opinions of customers, four focus groups were anized, the focus groups were as follows: ? 3 potential from factory ? 4 potential from corporation ? 3 potential from university ? 4 persons from inter It was felt that each of these categories of customers might have different expectations, views and needs, so separate focus group would be desirable. A basic list of questions was prepared, but the discussions with each focus group were allowed to be free and open. Questions ? How many bags do you have? ? Are you satisfied with your bag now? ? How often do you change your bag? ? Which do you think is more important, the style or the quality? 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 11 ? Would you like to get a cheap and fashion bag? Complaints ? The price of bag is too expensive. ? There are few styles of bags to select. ? There is not a shop where they sell some cheap but nice bags. ? My bag always can not catch the fashion. Suggestions ? Local customers need suppliers who can deliver cheaper but fashion bags. ? Younger ladies want different styles of fashion bags. ? The people from inter hope they can buy some fashion bags that they will be satisfied with on line. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 12 . SWOT Analysis Process Repo