attitudeformationandchange英文版(編輯修改稿)
2025-04-16 10:15 本頁面
【文章內(nèi)容簡介】 lieve a product is located on scales representing the various levels of salient attributes ?Also report where ideal products would fall on these scales ?The closer ideal and actual ratings are, the more favorable the attitude 2023/5/8 12 ch 9 Benefits of Using Multiattribute Attitude Models Diagnostic power: examine why consumers like or dislike products simultaneous importanceperformance grid Provide information for some types of segmentation Useful in new product development Guidance to develop attitude change strategies 2023/5/8 13 ch 9 Stimulus ImportancePerformance Grid HIGH LOW POOR GOOD POOR GOOD Neglected Opportunity Competitive Disadvantage Competitive Advantage Headtohead petition Null Opportunity False Alarm False Advantage False Competition Poor Good Poor Good Poor Good Poor Good Attribute Our Competitor’ s Simultaneous Importance Performance Performance Result 2023/5/8 14 ch 9 Affective Foundations of Attitude: Feelings Feelings: an affective state (such as mood you currently are in) or reaction (such as feelings experienced during product consumption or when processing an advertisement) Can be positive or negative and range from overwhelming to virtually nonexistent 2023/5/8 15 ch 9 Types of Feelings (Partial List) Negative Warm Upbeat Angry Annoyed Bad Bored Critical Defiant Disgusted Fedup Insulted Irritated Regretful Affectionate Calm Concerned
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