新天戰(zhàn)略和文化(編輯修改稿)
2025-03-27 21:26 本頁面
【文章內(nèi)容簡(jiǎn)介】 須落實(shí)到營(yíng)運(yùn)系統(tǒng)體現(xiàn)在核心流程上領(lǐng)導(dǎo)風(fēng)格指企業(yè)的經(jīng)理層集體在管理上的特征和一系列獨(dú)到做法風(fēng)險(xiǎn)投資符合新華信的戰(zhàn)略：高邊際收益、領(lǐng)先半步、客戶導(dǎo)向 7 Alternatives Attractive industries to enter Industries from which we should exit Increase and maintain petitive advantage in current business Establish sustainable petitive advantage in a new business Participate in an industry with above average profit potential Achieve superior returns in any industry Portfolio Strategy Competitive Strategy Strategic Alternatives 8 industryanalysis Core Competency Business A Business B Business C Business D Core Competencies Major businesses are based on the pany’ s core petency or are closely around it. 9 Business Definition The business definition delineates economic boundaries. Cost sharing and customer sharing are the primary determinants of defining a business. High Cost Sharing Low Low High Customer Sharing One business (charge cards and credit cards) One business with potential for differentiation or niche position (Cross pens and BIC pens) Separate businesses wit
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