howtowriteagoodcreativebrief英文(編輯修改稿)
2025-03-26 04:44 本頁面
【文章內(nèi)容簡介】 Advertising Objective: make people buy more ? Target Audience: female 1825 middle class ? Target Insight/Desire: shop a lot ? Essential Idea: brand X is the most satisfying ? Support: highest quality/made by X ? Brand Personality: fun, thoughtful, helpful, energetic, youthful, warm, exciting, kind, brave, trustworthy, edgy... Writing a Good Brief There is no single, perfect formula for writing a good brief, but here are a few suggestions: Writing a Good Brief For the Brand Position and Brand Objective, it is vital to really understand the Brand and its mission. Writing a Good Brief The key to writing the best Advert
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