chapter18designingandmanagingintegratedmarketingcommunications(ppt14)(編輯修改稿)
2025-03-25 12:38 本頁面
【文章內(nèi)容簡介】 lusions Argument Type Argument Order Message Content Rational Appeals Emotional Appeals Moral Appeals 169。2023 Prentice Hall Step 4. Select Communications Channel Nonpersonal Communication Channels Personal Communication Channels 169。2023 Prentice Hall Step 5. Establish the Budget Competitive Parity Objective Task Affordable % Of Sales 169。2023 Prentice Hall Step 6. Decide on Communications Mix Advertising Publ
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