【文章內(nèi)容簡(jiǎn)介】 ndaFordDaewooVWPSABMWR e g i o n L i g h t Ve h i c l e A s s e m b l y2023 2023VB E C o n tr i b u ti o n to Gr o wth , 20232023 1 0 % 5 %0%5%10%15%20%25%30%GMRenaultDCX FordDaewooHondaPSAVWBMWToyota% of GrowthAsiaPacific Vehicle Brand Enterprise (VBE) Growth 9 169。 2023 PricewaterhouseCoopers LLP. All rights reserved. D a e w o oDCXF o r dGMH o n d aR e n a u l tT o y o taVW5001 , 0 0 01 , 5 0 02 , 0 0 02 , 5 0 03 , 0 0 03 , 5 0 04 , 0 0 04 , 5 0 05 , 0 0 05 , 5 0 06 , 0 0 06 , 5 0 040% 50% 60% 70% 80% 90% 100%U ti l i za ti o nCapacity (000s)80% DCX, GM, Renault acquiring regional scale through Japanese and Korean partners。 but success will only e by achieving profitable growth, a far more elusive goal Adequate utilisation rates remain elusive, despite divergent VBE regional strategies AsiaPacific Vehicle Brand Enterprise Performance, 20232023 Avg. 10 169。 2023 PricewaterhouseCoopers LLP. All rights reserved. AsiaPacific Emerging Market VBE Performance, 20232023 Avg. B M WD a e w o oDCXF o r dGMH o n d aPSAR e n a u l tT o y o taVW05001 , 0 0 01 , 5 0 02 , 0 0 02 , 5 0 03 , 0 0 03 , 5 0 04 , 0 0 04 , 5 0 030% 40% 50% 60% 70% 80% 90% 100%U ti l i za ti o nCapacity (000s)80% Despite DCX’s gamble on acquiring high volume in Asian emerging markets via Hyundai investment, no one has solved the riddle of achieving operating excellence in these highgrowth, but desperately plex and volatile set of markets. Does Asian risk promise worthwhile returns in an adequate time horizon? Mature Markets include: ? Australia, Japan, Taiwan Emerging Markets include: ? China, India, Indonesia, Malaysia, Pakistan, Philippines, South Korea, Thailand, Vietnam 11 169。 2023 PricewaterhouseCoopers LLP. All rights reserved. AsiaPacific Key Conclusions Asia is less an regional story now and more a global story ? In marked contrast to the past, top four slots in regional growth are held by nonAsian brand enterprises ? Global VBEs have taken a “buy” versus a “build” brand and market share approach ? GM, Renault, DCX, Ford utilize Japanese and Korean brands for Asian entry ? Longterm market leadership dependent on ability to locally manage within a global strategy Growth dependent on prospects of emerging markets with divergent characteristics ? South Korea: mature industry scale, but developing market dynamics with high risks and heavy reliance on exports ? China faces massive structural shift ? WTO entry will increase foreign investment and hasten development of industry ? Outlook dependent on success of development of consumer market rather than government planned demand ? Thailand seeks role as export center for intraregional trade ? ASEAN auto industry betting that AFTA can be implemented and will boost trade in region ? ASEAN motivation to cooperate is from fear of losing investors to China postWTO entry So what do this petitive environment issues add up to for Ford? AUTOFACTS ASEAN Analysis 13 169。 2023 PricewaterhouseCoopers LLP. All rights reserved. Upside Scenario: AFTA successfully implemented, regional trade grows, governments allow businesses to make difficult choices (unpetitive panies fail, old and excess capacity eliminated), China serves as engine for regional growth, and political and economic stability maintained across the region. If all this occurs, ASEAN will be key global growth region, a resurgent tiger, and will significantly exceed baseline volume predictions. Downside Scenario: AFTA fails due to countries pursuing own interests above region, China deflects significant growth from region, political upheaval and economic volatility continues, international or regional economic or political upheaval infects region. In worst case scenario, ASEAN exposed as poor location for highvolume auto production due to lack of scale versus other po