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les take many forms ? Policies, practices, and procedures you use to make operational decisions ? Strategies based on historical data and business acumen ? Decision Trees ? Decision Tables Rules carry out actions suggested by modeling and optimization strategies Business rules are found in your pany policy manuals, in lines of code in legacy systems, interdepartmental memos, and in the minds of your experienced employees 10 169。2023, Ventana Research, Inc. Business Rules – Decision Management Rules Engines ? Evolution of Expert systems ? Two step process – Create rules using experts – Deploy the rule set ? What’s new – Graphical development and administration – Mature rule development environments – Robust platforms – Integration with plimentary technologies – Accessible to business managers/nontechnologists – Industry experience with success and failure 11 169。2023, Ventana Research, Inc. Predictive Modeling – Decision Management Predictive Modeling ? Applied statistics and other data mining approaches – Regression/Neural Networks – Classification, Segmentation ? 2 step process – Create the model, use the model ? What’s new – Improved, graphical user interfaces – Automation of model creation – Integration with rules engines – Industry experience with success and failure 12 169。2023, Ventana Research, Inc. Decision Management Maturity Curve Business Rules Automation Leveraged Expertise Automated Decisions No Optimization Decision Refinement Leveraged Expertise Automated Decisions Manual Tuning Adaptive Control Automated access Automated processing Decision Testing Manual Tuning Predictive Modeling Automated access Automated processing Decision Testing Predictive Models Manual analysis Manual decisions Decision Optimization Automated access Automated processing Routed Decisions Predictive Models Manual analysis Manual decisions 13 169。2023, Ventana Research,