marketsegmentation,targetingandpositioning英文版(編輯修改稿)
2025-03-13 08:19 本頁面
【文章內(nèi)容簡介】 osegmentationDecisionmaking unit structureChoiceCHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT 9Target marketing strategiesUndifferentiated marketingMarketing mix Whole marketCHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT Example of Undifferentiated Strategy ExamplePostOffice?Product?Price?Promotion?DistributionEverybodyORGANISATION MARKETING MIX TARGET MARKET10CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT 11Target marketing strategiesDifferentiated marketingMarketing mix 1 Segment 1Segment 2Segment 3Marketing mix 2Marketing mix 3CHANAKA JAYAWARDHENABSP 022 MARKETING MANAGEMENT Utilitarian Customer TrendyCasualPrice shopperMainstreamTraditionalistLEVI’sMarketing Mix 1Marketing Mix 2Marketing Mix 3Marketing Mix 4Marketing Mix 5Example of Differentiated
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