lexus車(chē)主專(zhuān)享汽車(chē)雜志(編輯修改稿)
2025-03-08 22:07 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 elentless Pursuit of Perfection,” has struck a chord with car owners. Thus, selecting a magazine such as this one, is akin to selecting a exposure medium that reflects both taste and style. 刊物優(yōu)勢(shì) Publication Strengths 樺舍文化刊物 精準(zhǔn)溝通目標(biāo)客層 ? 配合雜誌曝光突顯品牌價(jià)值 The Magazine as a Means of Bringing Out Brand Value 雜誌訴求為「 LifeStyle 」，內(nèi)容規(guī)劃休閒生活、流行時(shí)尚的精緻報(bào)導(dǎo)，商品與雜 誌配合曝光，除了能帶動(dòng)廣告質(zhì)感外，結(jié)合 LEXUS的精緻形象更能提昇品牌價(jià)值。在 雜誌控管方面，內(nèi)容與廣告維持 3:1的比例，能夠有效地保證廣告曝光品質(zhì)。 As the editorial focus of this magazine is “ lifestyle,” it includes rich feature articles on topics such as leisure and fashion trends. Coordinating product exposure with editorial content not only enhances the impact of your advertisement, but also ties in the sophisticated Lexus image and elevates brand value yet further. In addition, for the purposes of quality control, the percentage in content and AD is always 3:1 , thus ensuring optimal product exposure. ? 廣告效益直接反應(yīng)消費(fèi)行為 Ad Effectiveness Directly Reflected in Consumer Behavior 相對(duì)於高級(jí)車(chē)種當(dāng)中， LEXUS的女性車(chē)主佔(zhàn)了極高的比例，而車(chē)主多為 擁有社經(jīng)地位並具有消費(fèi)能力的
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