understandingmarketingandthemarketingprocess英文版(編輯修改稿)
2025-02-27 19:18 本頁面
【文章內容簡介】 population ? The changing family ? Geographic shifts in population ? bettereducated and more whitecollar population ? Increasing ethic diversity Demographic Environment Geographic Shifts Education Growing Ethnic Diversity Changing Family Structure Age Structures Key Demographic Trends Economic environment ? Changes in ine ? ine distribution ? upperclass ? middleclass ? underclass ? Changing consumer spending patterns ? Engel’ s laws Economic Environment Changes in Consumer Spending Patterns Economic Development Changes in Ine Key Economic Concerns for Marketers Natural environment ? Shortages of raw materials ? Increased cost of energy ? Increased pollution ? Government intervention in natural resource management Natural Environment Key Areas of Concer
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