perception英文版(編輯修改稿)
2025-02-13 16:33 本頁面
【文章內(nèi)容簡介】 n’t hide! Repetition Wide presence 0410 8 Overexposure Habituation: when a stimulus bees so familiar/ordinary that it loses its attentiongetting ability Advertising wearout: describes ads that lose their effectiveness because of overexposure One solution to wearout involves varying advertisement execution 0410 9 Attention Attention: the amount of thinking focused in a particular direction Before panies can expect to get consumers’ money, they must get their attention With attention, products get into consumers’ consideration sets 0410 10
化學(xué)相關(guān)推薦
鄂ICP備17016276號-1