國(guó)際營(yíng)銷(xiāo)chapter9(編輯修改稿)
2025-02-07 19:54 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Yours faithfully, Example 3 Dear Sirs, We wish to thank you for your letter of November 12 offering us 65 long tons of the captioned goods at $ 165 per long ton,CFR Shanghai,usual terms. In reply,we very much regret to state that our endusers here find your price too high and out of line with the prevailing market indicates that some parcels of Japanese make have been sold at the level of $158 per long ton. In such case,it is impossible for us to persuade our endusers to accept your price,as material of similar quality is easily obtainable at a much lower price. Should you be prepared to reduce your limit by,say 8%,we might e to terms. We are anticipating your early reply. Yours faithfully, Example 4 1)Methods of acceptances? ?Verbal(oral)/written ?action 2)How about the valid time of acceptance? It is the practice to clarify to the offeree that an acceptance would not be valid unless the letter or cable is received before the time limit. Dear Sirs, We are glad to know from your letter of July 10th that you have accepted our offer dated July 4th. In reply,we confirm having sold to you 15000 metric tons of small red beans on the following terms and conditions: Price: at US$ 400 per metric ton CFR Seattle. Packing: in gunny bags of about 50 kilograms each. Quality: FAQ 1998. Shipment: to be effected from Shanghai to Seattle during December 1998. Payment: by a confirmed and irrevocable letter of credit in our favor, payable by draft at sight. We are pleased to have transacted this first business with you and look forward to the further expansion of trade to our mutual benefit. Yours faithfully, 3)An example letter of acceptance. 1)What is contract? A contract is an agreement between two or more parties that is enforceable in a court of law. In international trade, export and import contracts vary in both names and forms. The names that often appear are contract, confirmation, agreement and memorandum. A contract or confirmation can be drawn up either by the seller or the buyer. Respectively, they are called a sales contract/confirmation or a purchase contract/confirmation. Contract ? 2)Examples of contract ? (1)Format of Sales Contract ? (2)A specimen of sales contract ? (3)Articles Concerning the Formation of the Contract 案例一 ? 英國(guó) A 公司與美國(guó) B 公司是老顧客關(guān)系。 A 一直把貨物供應(yīng)給 B。美國(guó) C 公司 冒充 B 的名義 ，與 A 簽訂了進(jìn)口合同。 C 從 A 處取得貨物并向A 支付了貨款，后來(lái) A 發(fā)現(xiàn)C 是冒充的，因此 A 向 C 追回貨物，但遭 C 的拒絕。請(qǐng)問(wèn)：在上述情況下， A 有無(wú)權(quán)利 向 C 追回貨物？ 為什么 ？ 解答： ? 在此情況下， A 有權(quán)向 C 追回貨物。因?yàn)?A 與 C之間的合同關(guān)系是在 違背了真實(shí)意愿 的基礎(chǔ)上確立的， 不構(gòu)成 有效合同，故 A 可以向 C 追回貨物。 案例二 ? 我方甲公司擬進(jìn)口一批貨物，請(qǐng)乙公司發(fā)盤(pán)， 5月1日 乙公司發(fā)盤(pán) “ 5月 31日前答復(fù)，報(bào)價(jià)為 CIF NEW YORK 價(jià)，每箱 2美元，共 200箱罐裝沙魚(yú)， 7月份紐約港裝運(yùn)?！?甲則發(fā)出以下 還盤(pán)：“對(duì)你 5月 1日?qǐng)?bào)價(jià)還盤(pán)為 5月 20日前簽復(fù)， CIF NEW YORK 價(jià)每箱 ，共 200箱罐裝沙魚(yú)， 7月份紐約港裝運(yùn)?！?到 5月 20日 甲尚未受到回電。鑒于該貨價(jià)看漲，甲于 5月 22日 去電：“你5月 1日電。我們接受?！闭?qǐng)問(wèn)：“乙公司原報(bào)價(jià)是否繼續(xù)約束乙公司至 5月 31日 ？乙公司能否因貨價(jià)看漲而不理會(huì)甲？ 解答： ? 在上述情況下，乙公司原報(bào)價(jià) 不能 繼續(xù)約束以公司至 5月 31日。因甲公司已對(duì)乙公司 5月 1日的發(fā)盤(pán)做出還盤(pán)，甲公司的還盤(pán)構(gòu)成了 新的發(fā)盤(pán) ，乙公司的原發(fā)盤(pán)就失去法律效力，對(duì)乙公司就無(wú)約束力。所以對(duì)于甲的 5月 22日電，乙公司完全可以不理會(huì)。 案例三： ? A擬出售一臺(tái) X型機(jī)床給 B， A在發(fā)盤(pán)電報(bào)中說(shuō)： “確認(rèn)出售一臺(tái) X型機(jī)床。（其他各項(xiàng)交易條件略）請(qǐng)電匯一萬(wàn)美元。” B立即復(fù)電：“ 確認(rèn)你方來(lái)電，同意各項(xiàng)交易條件，我已匯交你方開(kāi)戶銀行一萬(wàn)美元，該款在你交貨前代你方保管?！钡?A接到回電后未作任何答復(fù)，并把該臺(tái)機(jī)床以更高的價(jià)格賣(mài)給 C，事后雙方發(fā)生爭(zhēng)議。問(wèn)：在上述情況下 A的做法是否合理？為什么？ 解答： ? 在上述情況下 A 的做法完全合理。因?yàn)?B 的復(fù)電雖然同意了各項(xiàng)交易條件，但 把主要
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