themarketingresearchprocess英文版(編輯修改稿)
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【文章內(nèi)容簡介】 clusions and Report Discovery and Definition and so on Copyright 169。 20 by Harcourt, Inc. Al rights resrved.Research Stages ? Cyclical process conclusions generate new ideas ? Stages can overlap chronologically ? Stages are functionally interrelated – Forward linkages – Backward linkages Problem discovery Problem definition (statement of research objectives) Secondary (historical) data Experience survey Pilot study Case study Selection of exploratory research technique Selection of basic research method Experiment Survey Observation Secondary Data Study Laboratory Field Interview Questionnaire Selection of exploratory research technique Sampling Probability Nonprobability Collection of data (fieldwork) Editing and coding data Data processing Interpretation of findings Report Data Gathering Data Processing and Analysis Conclusions and Report Research Design Problem Discovery and Definition Copyright 169。 20 by Harcourt, Inc. Al rights resrved.Copyright 169。 20 by Harcourt, Inc. Al rights resrved.The Marketing Research Process Problem Discovery Exploratory Research Selection of the Basic Research Method Selection of Sample Design Collection of the Data Copyright 169。 20 by Harcourt, Inc. Al rights resrved.The Research Process (cont.) Editing and Coding Data Processing Interpretation of the Findings Report Copyright 169。 20 by Harcourt, Inc. Al
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