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g the most important of the pany39。s 76 markets. Zaraonline ? When asked about the pany39。s late arrival to inter retailing, Pablo Isla, chief executive, said they have been waiting for online demand to build before launching into cyberspace. ? All items on sale at its Zara outlets would be available online and at the same prices. Customers can choose from the usual range of paying methods and opt either for a free store pickup or paidfor postal delivery. The online return and exchange policy is identical to the store system, with shoppers given 30 days to change their minds. Queries will be handled by customer service operators or via or chat messaging. Inditex said that iPhone and iPad applications that allowed purchasing would soon be available. brand analysis ?advantage ? (1) A strong design team ? we have a g