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【文章內(nèi)容簡介】 418 Global Functional Design Advantages ? Transference of expertise ? Highly centralized control ? Focused attention of key functions Disadvantages ? Practical only when firm has few products or customers ? Coordination difficult ? Duplication of resources 1419 Global Customer Design The global customer design is used when a firm serves different customers or customer groups, each with specific needs calling for special expertise or attention. 1420 Figure Eastman Kodak’s Global Customer Design 1421 Global Matrix Design A global matrix design, the most plex of designs, is the result of superimposing one form of anization design on top of an existing, different form. 1422 Global Matrix Design Advantages ? Brings together the functional area and product expertise ? Promotes anizational flexibility ? Provides access to all advantages of other designs Disadvantages ? Appropriate for firms with many products and unstable environments ? Employees accountable to multiple supervisors ? Decisions may take longer 1423 Figure A Global Matrix Design 1424 Global Hybrid Design Most firms create a hybrid design, rather than pure design, that best suits their purposes, given the firms’ size, strategy, technology, environment, and culture, and blends elements of all the designs discussed. 142
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