functionalstrategies(英文版)(編輯修改稿)
2025-02-04 23:45 本頁面
【文章內(nèi)容簡介】 pricing ? Perceivedvalue pricing ? Value pricing ? Goingrate pricing ? Sealedbid pricing ? Geographical pricing ? Price discountsallowances ? Promotional pricing ? Discriminatory pricing ? Product mix pricing 169。 Prentice Hall, 2023 End Show 5 15 WHAT ARE THE VARIOUS FUNCTIONAL STRATEGIES AND HOW ARE THEY IMPLEMENTED? Table 52 Possible Marketing Strategies (continued) Marketing Mix Strategies (continued) ? Promoting ? Advertising ? Billboards ? Pointof purchase displays ? Symbols and logos ? Packaging inserts ? Sales promotion ? Public relations ? Personal selling ? Direct marketing 169。 Prentice Hall, 2023 End Show 5 16 WHAT ARE THE VARIOUS FUNCTIONAL STRATEGIES AND HOW ARE THEY IMPLEMENTED? Table 52 Possible Marketing Strategies (continued) Marketing Mix Strategies (continued) ? Place ? Channel choice ? Market logistics ? Inventory ? Transportation modescarriers Current Marketing Strategies ? Relationship marketing ? Financial ? Social ? Structural ? Mass customization ? Database marketing 169。 Prentice Hall, 2023 End Show 5 17 WHAT ARE THE VARIOUS FUNCTIONAL STRATEGIES AND HOW ARE THEY IMPLEMENTED? Table 54 Possible Human Resource Management Strategies Work Flows ? ? ? ? Organize for efficiency or innovation Organize for control or flexibility Use specialized or broad job categories Use detailed or loose work planning Staffing ? ? ? ? Use internal or external recruitment Who makes hiring decision What’s important in hiring Formal or informal approach 169。 Prentice Hall, 2023 End Show 5 18 WHAT ARE THE VARIOUS FUNCTIONAL STRATEGIES AND HOW ARE THEY IMPLEMENTED? Table 54 Possible Human Resource Management Strategies (continued) Employee Separations ? ? ? ? How to downsize Hiring freeze Support for terminated employees Preferential or nonpreferential rehiring process Performance Appraisal ? ? ? ? Customized or uniform appraisals Appraisal for developmental or control purposes Multipurpose or focused appraisals Use multiple or one input 169。 Prentice Hall, 2023 End Show 5 19 WHAT ARE THE VARIOUS FUNCTIONAL STRATEGIES AND HOW ARE THEY IMPLEMENTED? Table 54 Possible Human Resource Management Strategies (continued) Training and Development ? ? ? ? Buy or develop skills Individual or teambased
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