汽車品牌概念分享(編輯修改稿)
2025-02-03 05:25 本頁面
【文章內(nèi)容簡介】 owners are more favourable to Rolls Royce and Bentley ? BMW, Mercedes and Porsche have consistent ratings across both segment owner types 攬勝不被認(rèn)為是獨(dú)立品牌而是路虎家族的頂級(jí)車型 “Range Rover 是車的名字 , 而 Land Rover 則是家族的姓 保時(shí)捷排名第一，路虎高于捷豹，攬勝與奔馳寶馬幾乎持平。 Source: CCP Quantitative Study, 2023 BHLHAS 25 階段 1 階段 4 階段 3 階段 2 階段 5 Source: The Spread of Luxury Model, The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury, London,2023 貧窮落后 ? Authoritarian Rule ? Poverty ? Deprivation 生活方式 ? Locked into luxury habit ? Confident, discerning buyers 擁有財(cái)富 ? Economic Growth ? Masse buy white goods ? Elites start buying luxury 炫耀 ? Acquire symbols of wealth ? Display economic status 普遍適應(yīng) ? Large scale adoption of luxury ? Fueled by need to conform 印度 中國 臺(tái)灣，南韓 香港，新加波 日本 All Asian consumers desire luxury items, however, the markets are at different points of consumer mindset development On a luxury mindset continuum from ‘subjugation’ to ‘way of life’, their motivations for luxury purchase vary as above CCP: The most affluent Chinese Luxury consumers are starting to move to the next steps. Jaguar and Land Rover customers in particular feel less the need to show off and conform – they are more confident in their individual choice 中國奢侈品消費(fèi)者心態(tài) BHLHAS 26 0 200 400 600 800 1000 1200 1400 1600S A U D I A R A B I AC O L O M B I AI T A L YS O U T H A F R I C AI R A NA R G E N T I N AU K R A I N EV E N E Z U E L AG E R M A N YB R A Z I LI N D I AR U S S I AC H I N A增長市場 2023 銷售增長 / 下降國家 下降市場 Change in vehicle sales (?000s) Source: Global Insight Outlook on Premium Brands in Asia Jan 2023 下降三強(qiáng)：美國，印度尼西亞和臺(tái)灣 增長三強(qiáng)：中國，俄羅斯和印度 2023 全球銷量 … 全球增長約 輛 … 中國增長約 20232023 預(yù)測增長 全球 : 中國 : 6 0 0 4 0 0 2 0 0 0U SAI
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