361度中國(guó)運(yùn)動(dòng)總策略(編輯修改稿)
2025-02-02 01:15 本頁面
【文章內(nèi)容簡(jiǎn)介】 每一個(gè)人都可以做 “英雄英雄 ” Everyone can “bee a hero”? 為了你的成功夢(mèng)想努力奮斗為了你的成功夢(mèng)想努力奮斗 Pursue your dream of winning這是對(duì)體育運(yùn)動(dòng)一種片面地解讀，它針對(duì)的是那些夢(mèng)想成為巨星的人。This is a onedimensional view of sports. More importantly, it speaks more to people aspiring to be super star.今天， 2千 3百萬運(yùn)動(dòng)者僅占全部城區(qū)人口的 14%。The 23 million people playing sports today only represents 14% of the total urban population.這個(gè)市場(chǎng)從 2023年至今增長(zhǎng)了 15%，奧運(yùn)之后它將以更快的速度發(fā)展。Market has grown 15% from 2023, and will accelerate after the Olympics.14%China EU60% 57%US活躍性運(yùn)動(dòng)者占全部人口比例Percentage of active sports players體育產(chǎn)業(yè)總產(chǎn)值Total product value 3000多億人民幣 2100億美元GDP百分比Percentage of GDP % 2%體育產(chǎn)業(yè)要在 2023年達(dá)到國(guó)內(nèi)生產(chǎn)總值 ％ 左右 國(guó)家體育總局， 《 202320 10年體育改革與發(fā)展綱要 》The percentage of GDP is set at % for total product value of sports industry in China 2023. – NASC, “20232023 Sports Reformation and Development”體育市場(chǎng)面臨爆發(fā)性增長(zhǎng)Sports Market is ready to Explode在超越目前的競(jìng)爭(zhēng)對(duì)手之外，我們所面對(duì)的契機(jī)就在于抓住飛速增長(zhǎng)的市場(chǎng)。Our opportunity is to capture the enlarging market in addition to winning over current sports players.我們?cè)撊绾螌?shí)現(xiàn)呢？How will we do this?去深入了解人們對(duì)體育的需求。By having a deeper understanding of what people want from sports.我買了一個(gè)新的健身卡 , 我和我愛人都可以用 .到了我這個(gè)歲數(shù) ,身體很重要 ,是資本 .必須堅(jiān)持鍛煉 ,去室內(nèi)健身房 .鍛煉能讓人 保持健康 ,對(duì)于以后好的生活和工作非常重要 .” 劉西彬 , 34, 男“I just buy a new gym card for me and my wife. I feel in order to keep healthy, I must go gym regularly and insist on doing it. Doing sports enables a good body and it is necessary for a good future and life.” Xibin Liu, 34, male現(xiàn)在我經(jīng)常加班 ,沒有很多時(shí)間運(yùn)動(dòng) .但我還是會(huì)抽出些時(shí)間來運(yùn)動(dòng) .做完運(yùn)動(dòng)后 ,你能感覺到身體狀態(tài)變好了 ,你真的能 感覺更好 . 劉揚(yáng) , 26, 男I often work overtime these days and don39。t have enough time to do sports. But I will make time out of my schedule. After doing sports, you just can feel?the body gets better and you actually feels better.” Gee Liu, 26, male我不經(jīng)常運(yùn)動(dòng) , 我的朋友會(huì) .他們?cè)谝黄鹜鎯旱臅r(shí)候 ,很開心 .他們?cè)趫?chǎng)上跑 ,投球 ,笑 .我覺得他們一定認(rèn)為這個(gè)運(yùn)動(dòng) 很有趣 , 玩兒著 很開心 . 徐佩玲 , 26, 女”I don‘t play sports often but some of my friends do. When I watch them playing, they seem very happy. They run, play and laugh. I feel they think doing sports is interesting and they have fun with it.” Ellie Xu, 26, female 我女朋友的爸爸喜歡打乒乓球 ,我也學(xué)著打 ,這樣我們可以一起玩兒 .可能這樣可以 拉近我們的距離 吧 . 黃振 , 26, 男“My girlfriend‘s father like playing PingPong, so I try to play it too. This way we can play together. It could make us closer.” Zhen Huang, 26, female 我經(jīng)常游泳 .小的時(shí)候醫(yī)生說我身體素質(zhì)不好 ,所以讓我練游泳 .那會(huì)兒身體特別弱 .一直堅(jiān)持游 ,現(xiàn)在長(zhǎng)大了 ,我就習(xí)慣游泳了 ,生活的一部分 吧 . 肖斌 , 26, 男I swim quite often. The doctor suggested to my mother when I was little that I better learn swimming. I was very weak back then. Now I’ve grown up, and I’ve kept it as my habit since it39。s bee a part of my life.” Tony, 26, male 我春節(jié)的時(shí)候去滑雪了 ,那是第一次去滑雪 ,刺激 .我還想嘗試騎馬和擊劍 .我會(huì)打籃球 ,踢足球 ,打乒乓球 ,游泳還有滑冰 .我得多玩兒點(diǎn)兒 .人真厲害 ,能玩兒那么多的項(xiàng)目 .我喜歡所有運(yùn)動(dòng)項(xiàng)目 ,挺享受的 . 溫中濤 , 40, 男“I went for skiing during this Spring Festival. That was my first time, very exciting. There are sports like horse riding and fencing which I like to try. I can play basketball, football, and PingPong, swim and skate. I gotta play more sports. It’s quite amazing that we can do so many different things. For me, I love all the sports, it’s full of joy.” Zhongtao Wen 40, male 時(shí) 尚但更 強(qiáng) 于運(yùn) 動(dòng) ,使穿上的人有更 強(qiáng) 的運(yùn) 動(dòng) 欲望 陳約翰 22歲To be trendy but more sporty, and makes people who wears it stronger desire to play和我一起運(yùn) 動(dòng) 劉言 18歲To play with me together幫助我 們 家 鄉(xiāng) 的學(xué)校建一個(gè)好的運(yùn) 動(dòng)場(chǎng) 劉順 21歲To help the school in our hometown build a good sport facility承 辦 社區(qū)運(yùn) 動(dòng) 會(huì) 李元軍 20歲Organize munity sports game普及體育知 識(shí) 庫而騰 28歲Promote sports knowledge資料來源： China Polling網(wǎng)絡(luò)調(diào)查Source: China Polling online research他們希望運(yùn)動(dòng)品牌能為他們做什么？And they told us what they most want from a sports brand對(duì)于大多數(shù)人來說，體育運(yùn)動(dòng)遠(yuǎn)
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