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?Informationaltelemunications Irwin/McGrawHill 169。 The McGrawHill Companies, Inc., 1998 8 Service or Good? ?“ If you drop it on your foot, it won’ t hurt you.” (Good or service?) ?“ Services never include goods and goods never include services.” (True or false?) Irwin/McGrawHill 169。 The McGrawHill Companies, Inc., 1998 9 What about McDonald’ s? ?Service or Manufacturing? ?The pany certainly manufactures tangible products ?Why then would we consider McDonald’ s a service business? Irwin/McGrawHill 169。 The McGrawHill Companies, Inc., 1998 10 Front and Back Office Front Office Customer Service Provider Back Office Irwin/McGrawHill 169。 The McGrawHill Companies, Inc., 1998 11 Core “ Factory Services” ?Quality ?Flexibility ?Speed ?Price (or production cost) Irwin/McGrawHill 169。 The McGrawHill Companies, Inc., 1998 12 ValueAdded Factory Services ?Information ?Problem Solving ?Sales Suppo