internationalstrategy(英文版)(編輯修改稿)
2025-01-28 12:57 本頁面
【文章內(nèi)容簡(jiǎn)介】 ions are decentralized to strategic business units (SBU) in each country Products and services are tailored to local markets CorporateLevel International Strategies Products are standardized across national markets Decisions regarding businesslevel strategies are centralized in the home office Strategic business units (SBU) are assumed to be interdependent Emphasizes economies of scale Often lacks responsiveness to local markets Requires resource sharing and coordination across borders (which also makes it difficult to manage) Global Strategy CorporateLevel International Strategies Seeks to achieve both global efficiency and local responsiveness Difficult to achieve because of simultaneous requirements for strong central control and coordination to achieve efficiency and local flexibility and decentralization to achieve local market responsiveness Must pursue anizational learning to achieve petitive advantage Transnational Strategy CorporateLevel International Strategies International Corporate Strategy When is each strategy appropriate? Need for Global Integration Need for Local Market Responsiveness Low High Low High Multi Domestic International Corporate Strategy When is each strategy appropriate? Need for Global Integration Need for Local Market Responsiveness Low High Low High Multi Domestic Global Strategy International Corporate Strategy When is each strategy appropriate? Need for Global Integration Need for Local Market Responsiveness Low High Low High Multi Domestic Global Strategy Trans national International Strategy Opportunities and Outes Identify International Opportunities Explore Resources and Capabilities Use Core Competence Strategic Competitiveness Outes International Strategies Modes of Entry Increased Market Size Return on Investment Economies of Scale and Learning Location Advantage International BusinessLevel Strategy Multidomestic Strategy Global Strategy Transnational Strategy Exporting Establishment of New Subsidiary Exporting Strategic Alliances Acquisition Management Problems and Risk Management Problems and Risk Higher Performance Returns Innovation Common way to enter new international markets No need to establish operations in other countries
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