【文章內(nèi)容簡介】 re philosophy: simplicity sells.Offices主要辦公室Europe歐洲區(qū):London \Paris \BerlinAmerica 美洲區(qū):New York \Los AngelesAsia亞洲區(qū):Hong Kong \Singapore \Beijing \Shanghai \Bangkok \Tokyo \Kuala Lumpur \Taipei\New DelhiAustralasia 大洋洲區(qū):Auckland \Wellington \Melbourne \Sydney倫敦BBH增強數(shù)位行銷力量　　BBH has raided Glue to strengthen its digital resource: Glue London39。s head of production, Michelle Stanhope, is leaving the agency to join the digital division of Bartle Bogle Hegarty. At BBH, she will report to John O39。Keeffe(如圖), executive creative director. She leaves glue this week and will join BBH on March 6 as head of digital production. Glue has not yet found a replacement for Stanhope, who has been with the agency for three years. The appointment es shortly after BBH picked up a digital brief from Unilever to be the lead creative and strategic digital agency for Lynx/Axe. It is the first piece of digital business that the agency has picked up after a pitch solely against specialist agencies. O39。Keeffe said: Michelle brings a wealth of expertise in getting great ideas out across multiple platforms. We39。re delighted she39。s chosen to join us at such an exciting time for BBHTribal Fusion　　Tribal Fusion是美國一家以網(wǎng)上廣告為主要業(yè)務(wù)的公司。截至2005年9月為止。Tribal Fusion與網(wǎng)上出版伙伴合作，為廣告客戶提供放置廣告的位置。他們的銷售形式，主要以網(wǎng)站為基礎(chǔ)，并輔以特定客戶群。　　Tribal Fusion與網(wǎng)上另外兩家知名的網(wǎng)上廣告公司DoubleClick及Clarinet被合稱為網(wǎng)上最令人討厭的三大廣告公司。而Tribal Fusion的動態(tài)廣告雖然有時對用戶很吸引，但更多時候的內(nèi)容要不是很暴力，就是很擾人?，F(xiàn)時，有部份防毒軟件（例如：Panda Software的Active Scan）就把Tribal Fusion的cookies列為間諜軟件。Wieden+Kennedy　　Wieden+Kennedy,與耐克一起長大的創(chuàng)意公司　　Wieden+Kennedy誕生于一九八二年，隨著耐克的成長而一路長大的一間以創(chuàng)意導(dǎo)向的廣告公司，推崇與大型代理公司僵化機構(gòu)不同的創(chuàng)意機制。1988年，偉大的just do it正式誕生，鑄就經(jīng)典?！　?992年阿姆斯特丹公司成立，他們走出美國。1993年，他們和ESPN這個大客戶接觸，第一條合作的廣告為一電臺廣告。1997年，紐約分部開張。98年，MILLER進入客戶名單，最終他們到了上?！，F(xiàn)有6個offices分別在Portland，NewYork, Tokyo, Amsterdam,London,ShanghaiWieden + Kennedy一向不是一個安分守己的廣告公司：在波特蘭和紐約，它開辦了一個只收12個人的青年廣告精英學校,東京的W+K Lab會不定期地發(fā)行最新銳的獨立音樂唱片...wk.WPP集團　　WPP集團是世界上最大的傳播集團之一，總部位于英國倫敦。WPP 集團擁有 60 多個子公司，包括：智威湯遜，奧美廣告,揚雅,United,精信集團,Hillamp。Knowlton, 奧美公關(guān),博雅公關(guān),Millward Brown, Research International, 群邑媒介集團（GroupM）和 Enterprize IG 等?！　∧壳癢PP集團在全球已經(jīng)擁有84000名雇員，數(shù)千家國際和本地客戶，2005年年營業(yè)收入近百億美圓。1985年，前薩奇廣告集團（Saatchi amp。 Saatchi PLC）財務(wù)長Martin Sorrell買入WPP之殼，在20年間連續(xù)出手，買入廣告行業(yè)具有聲望的JWT,Ogilvy amp。 Mather, ,Yamp。R,Tempus Group ,Cordiant和Grey Group，終成大業(yè)?！　PP Group history　　Below is an abbreviated history of WPP.　　1985　　　　Martin Sorrell takes stake in Wire and Plastic Products Plc, a UK manufacturer of wire baskets, following his search for a public entity through which to build a worldwide marketing services pany　　198687　　　　Sorrell bees chief executive of the renamed WPP Group　　　　Builds belowtheline capabilities with acquisition of marketing services panies in the UK and US　　1987　　　　Acquires J. Walter Thompson Group for $566m, including ad agency JWT, PR firm Hillamp。 Knowlton Inc and market research network MRB Group　　1988　　　　Listed on NASDAQ exchange in New York　　　　Continued acquisition of US and UKbased marketing services panies　　1989　　　　Acquires The Ogilvy Group for $864m, including ad agency Ogilvy amp。 Mather Worldwide, Ogilvy Direct and Ogilvy Public Relations Worldwide　　　　Research firms Millward Brown and Research International join WPP　　199092　　　　WPP named the world39。s top agency group by Advertising Age　　　　Group financial restructuring　　1992　　　　Launches CommonHealth, an international healthcare munications network drawing on specialist skills of professionals across the Group　　1994　　　　IBM consolidates its global advertising at Ogilvy amp。 Mather, moving from 40 agencies to a single global agency　　1995　　　　Establishes Kantar as internal parent pany for the Group39。s research interests　　1997　　　　Introduces worldwide stock option program for all WPP peopleLaunches new generation media planning, buying and research pany MindShare, in Europe and AsiaInvests in Batey Holdings, Singaporebased advertising group, Chime Communications and Latin American media research business IBOPE　　1998　　　　Forms strategic alliance with AsatsuDK Inc, Japan39。s third largest advertising agency　　　　Continued acquisitions (30+) across all disciplines to strengthen existing networks, including USbased global retail consultancy Management Ventures Inc　　　　Joins the London Stock Exchange39。s FTSE 100 Index　　1999　　　　MindShare launches in the US　　　　KimberlyClark consolidates its global advertising account with JWT　　　　Acquires The Brand Union, includings corporate identity specialists LambieNairn, and sports marketing pany PRISM Group　　2000　　　　Acquires Young amp。 Rubicam Group, including Yamp。R Advertising, BursonMarsteller, Landor, Wunderman, Cohn amp。 Wolfe and Sudler amp。 Hennessey　　　　35+ acquisitions including Spafax (inflight media) and Premiere Group (the sports marketing/sponsorship pany)　　　　Commissions BrandZ research tool from Millward Brown　　2001　　　　Launches Red Cell, fourth agency network。 acquires US creative advertising agency Berlin Cameron amp。 Partners　　　　Acquires Tempus Group plc. Tempus39。 media agency CIA joins forces with The Media Edge to form Mediaedge:cia　　　Acquires majority interest in Korean advertising agency AD Venture Worldwide。 25+ further acquisitions including Penn, Schoen amp。 Berland, MJM, VML, Finsbury, Glendinning and Ziment　　2002　　　　Strengthens presence in China and Taiwan through stakes in Shanghai Advertising Agency, HLine Worldwide (China) and Era Public Relations (Taiwan)　　　　Ogilvy amp。 Mather and Young amp。 Rubicam take controlling stake in LG Ad Inc, Korea39。s largest ad agency　　2003　　　　Acquires Cordiant Communications Group, b