【文章內(nèi)容簡(jiǎn)介】 nd are able to force sensitive issues out into the open. (Para 10)XVII Comprehension of the Text1. T 2. F 3. T 4. T 5. F 6. T 7. F 9. F 10. T 新視野大學(xué)英語(yǔ)教程第五冊(cè) 課后答案 unit3Unit Three1. Sales promotion, advertising, personal selling and publicity.2. Business people use techniques of sales promotion mainly in two ways: theyoften use a bination ofthese techniques。 they use these techniques as supplementary to the other threepromotional activities.3. Sales promotion is to stimulate demand.4. They are applicable to both consumers and businesses. Also, they can be usedwith industrial selling as wellas consumer products.5. Because it brings promotion to the point of purchase, which has been foundmore effective than mediaadvertising. For example, a USstudy shows that a majority of purchases in supermarkets are generated byinstore decisions.6. It helps consumers bee acquainted with a new product and it also helpsprovide extra petitiveadvantage to existing products.7. The effectiveness of salespromotion techniques may be reduced or evennullified if they encounterpsychological barriers on the part of shop owners and/or consumers. Salespromotiontechniques that are notconsistent with the local preferences will also be ineffective.8. From the last two paragraphs we may learn that, to make the techniques ofsales promotion effective, onemust take into account the psychological barriers on the part of both shopowners and consumers. At thesame time, the techniques must be consistent with the local preferences.9. Positive. author wrote this passage in order to discuss various aspects ofsalespromotion techniques,remend them and advise using them carefully.Vocabulary III1. acquainted 2. magnified 3. quota 4. slump5. acmodating 6. collided 7. repay 8. amended9. whereby 11. filmed 12. expenditureExercises on CD and web course only:13. stimulus 14. localities 15. enlightenedIV 1. as such 2. fail under 3. enlightened about4. applicable to 5. in conjunction with 6. bee acquainted with7. is supplementary to 8. bring in 9. in search of10. given away 11. in nature 12. put upExercises on CD and web course only:13. collide with 14. participated in 15. be consistent withV. Collocation1. education 2. capacity 3. knowledge 4. discussion5. population 6. awareness 7. empire 8. operationsExercises on CD and web course only: 9. links 10. programVI Translation1. As such, the event evoked curiosity and awe in most of us.2. The techniques of sales promotion, to work well must gain the trust ofmiddlemen in business as well asconsumers. At the same time, they should be consistent with the localpreferences and customs.3. TO launch this new product into the European market, the pany gave away10,000 free samples for thelocal consumers to try.4. As their life has been bettered, going on tours/trips out in the holidayshas bee a fashionable/stylishpastime for quite a few people.5. The purpose of waging the war is, in nature, to control the oil resources inthe area.6. Sales promotion is effective in helping consumers bee acquainted with anew product when it is firstintroduced to a market.7. The new administration has realized that economic reforms must be deepenedin conjunction with effectivemeasures taken to ensure the basic conditions of employment and daily life forthose poor people.8. Towards its sales objective this year, the pany offered a training courseto enlighten consumers aboutits latest products.9. To effectively raise our productivity, we should bring in advancedmanagement experience from othercountries.10. Professor Wu39。s lecture helped the students bee acquainted with the useof this software product. It alsogave them an idea of software development.VII TranslationWith the development of a market economy in China, techniques of salespromotion have been more andmore widely employed. The popularity of varied and numerous promotionalactivities such as discounts,bonuses, and promotional parties has grown steadily. The reason is that theynot only help manufacturers andbusinesses earn higher and quicker profits, but also help consumers beeacquainted with the productsinvolved and get some practical benefits. However, if these techniques are usedto promote products of inferiorquality, both the manufacturers and the businessmen will be made to pay forthat.VIII Translation1．一項(xiàng)問卷調(diào)查顯示，除去食品以外，有70％的購(gòu)物行為源自于顧客在超市內(nèi)一時(shí)沖動(dòng)的決定。2．為了使當(dāng)?shù)厝四軌蛄私庠摦a(chǎn)品，該培訓(xùn)課程運(yùn)用了大量圖例，以適應(yīng)他們較低的文化水平。3．有些國(guó)外零售商不大愿意接受產(chǎn)品廠家提供的打折贈(zèng)券，因?yàn)樗麄儞?dān)心廠家不會(huì)補(bǔ)償其在打折銷售中損失的款額。4．貿(mào)易活動(dòng)中經(jīng)常不加區(qū)分地使用這一概念。商務(wù)人員在說“推銷’時(shí)，實(shí)際上指的是“促銷’。5．促銷不僅可以刺激消費(fèi)者的需求，也可以鼓勵(lì)中間商加大對(duì)銷售產(chǎn)品的支持。6．有五分之三的公司開始增加對(duì)非媒體宣傳的投入，如在產(chǎn)品交易會(huì)擺設(shè)攤位，使顧客能直接購(gòu)買產(chǎn)品。7．一家航空公司向顧客贈(zèng)送打折卡，用這種卡在一家有名的服裝公司購(gòu)買大衣，價(jià)格會(huì)低很多。8．為了將百威啤酒打入英國(guó)市場(chǎng)，啤酒公司運(yùn)用了美國(guó)’主題，在7 月4 日和感恩節(jié)播放由美國(guó)演員在加利福尼亞拍攝的電視廣告片。9．同時(shí)，該美國(guó)公司還得說服這些泰國(guó)中間商不要在冰箱中儲(chǔ)存其他公司的產(chǎn)品，并且不要為了省電而在夜間拔去冰箱的電源插頭。10．正如同營(yíng)銷活動(dòng)的其他諸多方面一樣，促銷手段也需改進(jìn)。要使所用手段產(chǎn)生效果，就應(yīng)使其迎合當(dāng)?shù)厝说南埠谩X Essay Summary1．C 2．B 3．D 4．A 5．B 6．B 7．C 8．C9．A 10．D 11. A 12．B 13．D 14．C 15．B 16．C17．A 18．D 19．B 20．DXI StructuredWritingAs China is increasingly integrated into the global economy, more and moreWestern festivals areentering and influencing the Chinese people39。s lives, especially the universitystudents39。 life.Take Christmas for example. As long as one month before December 25th, thestudents begin theirpreparations for this most important Western festival. Most activities are forentertainment in nature since thestudents are not much concerned with the religious meaning of Christmas. Andmost activities are eveningparties, often lasting all night long. As a result, quite a few students feeltired or even fall asleep in class duringthat month.Another incident still fresh in my mind took place last April. Some of usEnglish teachers received a noteon April I st to say that all the English classes were to be canceled the nextday. But actually we were fooled!Likewise, students act in a pretty westerniz