publicizingyourconference(編輯修改稿)
2025-08-13 16:49 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ssary ? Fit the strategy to your overall objectives (Can be multiple choices) ? increase attendance? ? municate changes in the Call for Papers? ? promote a new location, award winners, etc.? ? draw attention to local activities during the conference? ? pete with other conferences? ? support your exhibitors? ? promote research breakthroughs? Basics of Conference Publicity ? Press release announcing “Call For Papers” – Four to six months in advance of conference – Widens the scope and reach of the Call – Provides advance promotion/preview of the conference – Serves as a reminder to regular/returning attendees ? Main conference press release – One to two months in advance of conference – Covers main theme of the conference – Answers Who/What/When/Where/How – Contains quotes from conference anizers Basics of Conference Publicity ? “Tip Sheet” for technical conferences – Send out with main release (one to two months out) – Use when paper abstracts are NOT embargoed – Highlights relevant/significant papers – Provides context for editors, attendees ? Postconference press release – Within one week (or sooner) of conference end – Useful for “embargoed” conferences – Wraps up and summarizes conference for editors Outline ? What do we mean by “news”? ? What is publicity? ? Why is publicity necessary? ? Won’t it just happen by itself? ? A PR strategy is necessary ? Key issues Key issues ? Maintain an external focus (think like an editor why is this news important to readers) ? Assign publicity to a mittee member who will be involved and who wants to do it
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