【文章內(nèi)容簡介】 ide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff.【劍橋BEC真題集第二輯】TEST 4A. 市場調(diào)查：調(diào)查了解顧客習(xí)慣和態(tài)度的重要性B. 財(cái)務(wù)管理：怎樣為公司找到消減成本的方法C. 交流溝通：怎樣在公司內(nèi)部不同部門之間建立有效的工作關(guān)系PART 2A. Market research: the importance of finding out about customers’ habits and attitudes.As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction.B. Financial management: how to identify ways of reducing costs in a panyThe general purpose of a pany is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the pany make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a pany, say, by simplifying some procedures of doing business.: how to achieve an effective working relationship between different departments within a pany?First, we should try our best to create a team spirit within the pany and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the wellbeing of the whole pany. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, pany should do something to help people from different departments to understand and municate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining mon ground.PART 3A. Incentive schemes have bee a very popular form of employee benefits as they work as a reward scheme for the most productive people in the pany. What benefits do you think an incentive scheme for staff would bring to the pany?B. By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the pany, the most obvious one is the improvement of productivity and effectiveness of staff.A. I totally agree with you. Good incentive schemes will help to improve the business of a pany with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees? think a pany should offer the health and wellbeing insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm., performancerelated pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets. agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family.【劍橋BEC真題集第三輯】TEST 1A. 與客戶關(guān)系：忠實(shí)顧客關(guān)于產(chǎn)品的意見對(duì)公司的重要性B. 員工的發(fā)展：為員工設(shè)計(jì)有效的職業(yè)規(guī)劃對(duì)公司發(fā)展的重要性C. 企業(yè)發(fā)展策略：怎樣保持公司股東的信心PART 2A. Customer relations: the importance to a pany of reliable customer of opinions of productsThe reliable customers’ opinions play an important role when a pany wants to stay ahead in the fierce petition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a pany to improve its products. The pany can take the feedback into consideration when it tries to upgrade its products or develop new ones.B. Development: the importance to a pany of developing effective career plans for staff A successful pany should have effective career plans for its staff. It is not only beneficial to staff members, but also to the pany itself. With admirable career plans, a pany will bee very attractive to talented personnel, so it will be easier for the pany to recruit new staff of high quality and that will enhance the pany’s petitive strength.On the other hand, effective career plans will also help staff improve themselves. They will bee more creative in research and development, devoted themselves to their jobs, and bee much more loyal to the pany. Therefore, a good career plan will benefit both the pany and its staff.C. Business strategy: how to maintain the confidence of pany share holders. Shareholders’ confidence is very crucial for every pany. In order to maintain the shareholders’ confidence, Firstly, the pany need t