【文章內(nèi)容簡介】 st concentrations of their target customers. It depends largely upon the type of the pany in question. Companies that provide services must be located within easy access. So they usually choose those places where there is convenient transportation. Another important facet to consider is the size of the premises. Nowadays, more and more large panies prefer an open, spacious working floor which allows colleagues to municate and interact freely. Of course, a small pany would not rent the whole floor. That will be a waste of space and an unnecessary cost burden.Last but not least, the length of contract should not be neglected. A fixedterm contract is legally binding and can only serve to make your situation worse in times of recession. Whenever possible, flexible contract arrangement should be preferred. While there are also other considerations in choosing business premises, such as rent and facilities, I believe the factors mentioned above are the most indispensable ones. E. III7. Career Development: The importance of acquiring a range of skills throughout your career Well, as is known to all, it is very important for a person to acquire a range of skills in the course of his career. The question is of course – why?When he has a range of skills, first of all, he is obviously more petitive than those who don’t and therefore has better chances of surviving a downturn. To put it another way, panies are likely to retain highly skilled staff members even when mass layoff is inevitable.And that’s not the only benefit. A person with a range of skills is more likely to work his way to the top of the corporate ladder. In most panies, whether or not you have the appropriate skills is a relevant criterion for promotion. On the other hand, it will also be easier for a skilled employee to find a job outside his own pany if he is not satisfied with his present job. In this way, acquiring a variety of skills in one’s career offers more professional mobility. So, when all the benefits are taken into account, no wonder acquisition of skills is taken so seriously nowadays. F. III8. Career Planning: how to assess the career opportunities provided by different types of panies Well, when it es to assessing different career opportunities, several vital factors must be taken into account. First of all, the type of pany should be taken into consideration. Different types of firms have their own benefits and challenges. In a multinational pany., say, you can learn international business management and culture, and as an icing on the cake, you may have more opportunities to travel abroad. However, English is the working language in multinationals. You have to be very good at English to work there. So stateowned panies may better suit some people. Salary should be another important consideration. As everyone knows, multinational panies usually offer higher salaries. But if you have just graduated from college, you shouldn’t be too concerned about that. As a new hand, it’s more important to gain more experience through working rather than earn quick money. After salary, we should not ignore other financial rewards in the form of fringe benefits. Some panies offer housing allowance, car allowance, children’s education allowance in addition to salaries. Still others provide staff with free health club and cafeteria. And high tech firms often supplement salaries with stock options. Although there are also other considerations in assessing different career opportunities, such as training, location, and good colleagues, I believe the factors mentioned above are the most indispensable ones. G. III31. Human Resources: how to select the right staff for promotionWell, as is known to all, it is very important to select the right staff for promotion. The question is of course – how?For one thing, qualification definitely counts a great deal. A good qualification, especially an advanced degree, normally indicates high aptitude and a wide range of knowledge and skills. Even though we often hear clich233。s like ‘But degrees don’t mean everything’, in the real world, qualification actually means a lot. That said, there ARE certain skills and knowledge, or what we call flair, that e only from longtime handson experience. So it is only natural that the next thing to consider should be experience. Only by accumulating enough experience can an employee be totally at ease with his duties. Besides, experience can also tell us about his performance, track record, and leadership potential. Well, last but not least, personality should also be a factor in any staffing decision. Different positions require different personal qualities. The highest virtues for an engineer engaged in R amp。 D, for instance, would be meticulousness and creativity. Yet for a sales manager, being energetic and outgoing is much more important because sales managers have to leave a good first impression upon their clients. But for any position, hardworking people are always wele.So to recap, qualification, experience and personality are the three promotion criteria that we all need to keep in mind. H. III62. Product Promotion: how to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those panies wishing to promote imported brands is greater than ever before.Initially, a pany needs to show how their product is superior to the local equivalents. Maybe it’s better quality。 maybe it’s more stylish。 maybe it’s better image. Anyway, a pany needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use. Well, beyond that, if you market a product as something exotic or unusual, say, you’re bound to attract new clients. As you may also have experienced, most people have a strong craving for things nove