【文章內(nèi)容簡介】
no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(監(jiān)控) in different ways, researchers are discovering new rules. By tracking people’s s and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories. “The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.” Researchers analyzing wordofmouth munication—s,Web posts and reviews, facetoface conversations—found that it tended to be more positive than negative(消極的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most ed” list for six months. One of his first finds was that articles in the science section were much more likely to make the list than nonscience articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others. Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激發(fā)) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.” 12 .Whatdothe classic rulesmentionedinthetext apply to? reports.B. Research papers. C .Private emalls. conversations.13. What canweinferaboutpeople like DebbieDowner?’re sociallyinactive.’re good at telling stories.C. They’re inconsiderate ofothers.D. They’re carefulwiththeirwords. ed ’s research?A .Sports new.B .Science articles. accounts. D. Financial reviews.15 .What canbea suitable title forthetext? FarWide.B .OnlineNewsAttractsMorePeople. withthe Times. SocialNetworks.第二節(jié) (共5小題;每小題2分,滿分10分)根據(jù)短文內(nèi)容,從短文后的選項中選出能填入空白處的最佳選項。選項中有兩項為多余選項。Everyone knows that fish is good for But it seems that many people don’t cook fish at home. Americans eat only about fifteen pounds of fish per person per year, but we eat twice as much fish in restaurants as at home. Buying, storing, and cooking fish isn’t text is about how to buy and cook fish in an easy way.18Fresh fish should smell sweet: you should feel that you’re standing at the ocean’s edge. Any fishy or strong smell means the fish isn’t fresh. 19When you have bought a fish and arrive home, you’d better store the fish in the refrigerator if you don’t cook it immediately, but fresh fish should be stored in your fridge for only a day or two. Frozen fish isn’t a