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【文章內(nèi)容簡(jiǎn)介】 items and issues that the audience cares about the most is the relationship between features and benefits ? Features are aspects of an idea or product 。benefits are the advantages that readers will realize from those feature of the following steps should you take to make sure your persuasive messages are ethical ? Do all of the above it adheres to all applicable federal laws ,a marketing or sales message Could still violate some state laws 第十章 1:Why is it particularly important in long reports to clearly identify your purpose before you begin writing? All of the above are important factors. 2: What dose it mean to define the scope of a project when you are preparing a work plan?The scope is the range of your investigation subsequent reporting。 you’ll address all the important topics within the defined scope of your project and ignore issues that are outside of your scope.3: informational reports focus on the delivery of facts, figures, and other types of information, without making remendations or proposing new ideas or solutions.4: analytical reports assess a situation or problem and remend a course of action in response.5：proposals offer structured, persuasive messages that encourage readers to take a specific course of action.6: Which of the following is the appropriate first step in any research project?Develop a research plan by familiarizing yourself with the subject , identifying information gaps, and prioritizing research needs.7: In the series of values 14,37,44,44,44,74,76,88,93,100,112,All of the above are correct 8: Research being conducted for the first time is called primary research. 9: Research that was conducted for other projects but is being considered for a new project is called secondary research..10: secondary research is Generally used before primary research11: Why dose information found on the Internet need to be used with extreme care?Online sources often lack the factchecking and other quality control procedures usually found in traditional, offline publishing.12: Why is it important to understand the purpose for which source material was created?Knowing the purpose helps alert you to any potential biases.13: If you uncover critically important information (the sort that could make or break yourpany) that is from a credible source and appears to be unbiased, well documented,current, and plete but is the only source of this information you can find, how shouldyou handle this situation in your subsequent reporting?Use it, but clearly indicate in your report that this is the only source of the information and you weren’t able to verify it through a second , independent source.14: Why is it important to fully understand the instructions for using an individual searchengine, web directory, database, or other puterbased research tool?Using the tool without understanding how it works can produce unpredictable and misleading
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