【文章內(nèi)容簡(jiǎn)介】 w out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus on doing one specific job.Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows (犁), or any of other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.Suppose there was another man we shall call Mr. Plowright. He invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.A medium, in advertising talk, is the way you municate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.A crier is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio mercial in today’s world. 55. To advertise his plows, Mr. Plowright __________. A. praised his plows in public B. showed his products to the customersC. hung an arrow pointing to the shop D. placed a sign outside the shop56. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to __________.A. expose problems in advertising B. predict the future of advertisingC. explain the origin of advertising D. provide suggestions for advertising57. In ancient Egypt, a crier was probably someone who __________. A. owned a ship B. had the loudest voiceC. functioned like today’s TV or radio mercial D. ran a shop selling goods to farmers58. The last two paragraphs are mainly about __________. A. the history of advertising B. the benefits of advertising C. the basic design of advertising D. the early forms of advertisingCBelow is a selection about Guinness（吉尼斯） World Records.Top 6 Unusual Guinness World Records?Fastest 100 m running on all foursThe 2008 Guinness World Records Day was, according to GWR, their biggest day of recordbreaking ever, with more than 290,000 people taking part in record attemptsin 15 different countries. Kenichi Ito’s record attempt was part of this special day. He is just another example of Japanese with“super powers”. His “super power” is to run with great speed on all fours. Kenichi Ito ran 100 m on all fours in seconds. ?Most people inside a soap bubbleThe Discovery Science Center in Santa Ana, California celebrated this year the 15th anniversary of the Bubble（泡泡）Festival. A bubble’s math principles and science were presented and demonstrated（演示，證明）at the threeweeklong exhibition. Fan Yang and Deni Yang impressed the audience with their wonderful skills for bubble making. The Yang family cooperated with the Discovery Science Center to set a new Guinness World Record for most people inside a soap bubble and they succeeded on April 4, 2011..?Longest ears on a dogA bloodhound（尋血獵犬）from Illinois has the longest ears ever measured on a dog. The right ear is inches long and the left one inches. The dog named Tigger earned this title in 2004 and is owned by Christina and Bryan Flessner.Mr. Jeffries is the previous record holder of this title. Each of his ears measured approximately inches long. His grandfather used to hold this amazing world record, but when he died Mr. Jeffries took over.?Most Tshirts worn at onceBelieve it or not, there is a record also for this category. Krunoslav Budiseli set a new world record on May 22, 2010 for wearing 245 Tshirts at the same time. The man from Croatia was officially recognized as the new record holder by Guinness World Records after he managed to put on 245 different Tshirts in less than two hours. The Tshirts weighed 68 kg and Budiseli said he began struggling around Tshirt No. 120. 59．Why is Kenichi Ito described as a man with a “super power”?A．He took part in the 2008 Guinness World Records Day activities.B．He set a good example to all Japanese.C．He made record attempts in 15 different countries.D． He set a new record for “Fastest 100 m running on all fours”.60．Jeffries is the name of ____________.A．the owner of the dog with the longest earsB．the present holder of the record for “Longest ears on a dog”C．the former holder of the record for “Longest ears on a dog”D．the grandfather of the dog with the longest ears61．How many Tshirts had Krunoslav Budiseli put