廣告學專業(yè)本科培養(yǎng)方案(編輯修改稿)
2025-06-09 13:50 本頁面
【文章內容簡介】 別Classification of Majors課程類別Classification of Courses學分要求Demand of Credit合計Amount法史、文學、經管類專業(yè)Law、History、Literature and Management，etc.人文社科類Humanities and Social Science610自然科學類Natural Science4自然科學類Natural Science6表二：學科基礎課程平臺Form II. Basic Course Platform課程類別Courses Classi fied課程編號Numbers of courses課程名稱Courses Names學分數Crs.總學時Hrs.學時類型Period Classification各學期周學時分配Division of classhour in Every Week of Each Term備注Notes講課Lec.實驗Exp.上機Ope. 實踐Pra.一 1st二 2nd三 3rd四 4th五 5th六 6th七 7th八 8th學科基礎必修 Require Basic Courses002200240中國文化概論Introduction to Chinese Culture2363634－18周418W00400150藝術概論Introduction of Art23636200500210西方文化概論Introduction to Western Culture23636200200050應用漢語Application of Chinese2363634－18周418W00200030新聞學概論Introduction to Journalism Science3545444－18周418W00200090廣告學概論Introduction to Advertising3545444－18周418W00200250新聞采訪學News Interview35454300210450市場營銷學Marketing23636200200150中國古代文學作品選讀Selected Reading of Chinese Ancient Literature 35454300200180廣播電視學概論Introduction to35454300200230公共關系學Public Relations 23636200200110傳播學概論Introduction to Communication354543小計Amount30540540141010學科基礎選修Elective Basic Courses00230600新聞案例分析Analysis of News Cases236362第三學期九選三門共6學分英文00230130電視文化Television Culture23636200230110影視美學Movies and TV Aesthetics23636200230380媒介娛樂產業(yè)研究Research on Media Entertainment Industry23636200230210廣告創(chuàng)意思維Innovation Ideas in Advertising23636200230010攝影藝術Art of Photography23636400230020唐宋詩詞鑒賞Appreciation of Tang Song Dynasty Poetry23636200230120中國現當代文學作品選讀Selected Reading of Chinese Contemporary Literature23636200230400美術設計基礎Art Design1/1541836400230410網絡新聞傳播News Communication in Network236362第四學期八選四門共8學分英文00230230市場調查與分析Market Research and Analysis23636200230040廣告經典賞析Appreciation of Classic Advertising23636200230430電視攝像藝術Art of Photography TV23636200230610電視作品評析Analysis and Appreciation of TV Programs2
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