廣告學專業(yè)本科培養(yǎng)方案-閱讀頁
2025-05-28 13:50本頁面
【正文】 代廣告相關(guān)理論、發(fā)展歷史、研究現(xiàn)狀及發(fā)展趨勢等方面的系統(tǒng)教育和業(yè)務能力的基本訓練，掌握現(xiàn)代廣告的基本理論、基本知識；殘騖樓諍錈瀨濟溆塹籟婭騍東戇鱉納。具有公共關(guān)系的基本知識，具有較強的公關(guān)協(xié)調(diào)、組織管理等實際工作能力。Students of the program will acquire:1. mastery of basic theories and fundamental knowledge of modern advertisement, and familiarity with its history, its present development and future prospect。2. basic skills in advertisement designing, innovation, production and releasing。 basic skills of market analysis and data processing。3. basic knowledge of public relations。煢楨廣鰳鯡選塊網(wǎng)羈淚鍍齊鈞摟鰨饗。 ability of practical work。5. capability of expression, and appreciation of advertisements。 籟叢媽羥為贍僨蟶練淨櫧撻曉養(yǎng)鰲頓。literature, journalism and art design。 ability to meet with the need of the modern 。 Communication五、主要課程V、Main Courses傳播學概論 Introduction to Communication、廣告學概論 Introduction to Advertising、市場營銷學 Marketing、廣告策劃與創(chuàng)意 Advertising Planning and Innovation、廣告法規(guī)Regulation of Advertisements、廣告經(jīng)營管理Advertisement Management、廣告媒體研究Studies on Advertising Media、廣告攝影Advertising Photography、廣告攝像 Advertising Shooting、廣告設計 Advertising Design、廣告寫作Advertising Writing、廣告史 History of 。Note：Practice Teaching Platform Credits: The sum of Practice Credits About Teaching Practicing、Teaching Practice and General Courses Platform in Form 。s thoughts and theoretical system of socialism with Chinese characteristics4/21087236400009230思想道德修養(yǎng)與法律基礎Cultivation of Morals and Fundamentals of Law2/15436183415W00002050形勢與政策Situation and Policy1/1361818200002020中國近現(xiàn)代史綱要Essentials of China Modern and Contemporary History362412200001050民族理論與民族政策National Theory and National Policy362412200001011大學英語 1College English 1356563415W00001012大學英語 2College English 247272400001013大學英語 3College English 347272400001014大學英語 4College English 447272400001021體育 1Physical Education 132322415W00001022體育 2Physical Education 23232200001023體育 3Physical Education 33232200001024體育 4Physical Education 43232200001031計算機基礎Computer Base1/14422222/200001032程序設計語言Programming Language8234482/300001910軍訓MilitaryTraining0/13W3W√00001060軍事理論Military Theory 236362415W00001080大學生職業(yè)生涯與發(fā)展規(guī)劃120182100001090大學生就業(yè)指導0/118180/1總學時合計：The Whole Periods 720/204+3W（理論學時/實踐學時）學期學時小計Periods in Each Term 21627021616218總學分合計：The Whole Credits （理論學分/實踐學分）學期學分小計Credits in Each Term 12151291表一（B）：通識選修課程（通選課）/Form I (B): General Elective Courses擁締鳳襪備訊顎輪爛薔報贏
公司管理相關(guān)推薦
鄂ICP備17016276號-1