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10國際廣告InternationalAdvertisements23636300210800廣告經(jīng)營與管理Administration and Management of Advertisements23636300210360中外廣告法規(guī)Regulations on Advertisements in China and abroad236363小計(jì)Amount2748648681093專 業(yè) 選 修 Elective courses00222631計(jì)算機(jī)輔助專業(yè)設(shè)計(jì)Computer Assisted Design(CoredDRAW9)218/3618364第四學(xué)期6選3門共6學(xué)分選修課程安排1—9周完成英文00222632計(jì)算機(jī)輔助專業(yè)設(shè)計(jì)Computer Assisted Design(Photoshop)218/361836400221440版式設(shè)計(jì)Format Design218/361836400220390廣告心理學(xué)AdvertisingPsychology23636400222640網(wǎng)絡(luò)廣告概論Internet Advertisements23636400222650市場(chǎng)營銷管理Marketing Management23636400222040新媒體與廣告專題研究The topic of new media andAdvertising research236364第五學(xué)期6選3門共6學(xué)分選修課程安排1—9周完成英文00222660字體設(shè)計(jì)Font Design218/361836400210890電視廣告實(shí)務(wù)Advertising Shooting 218/361836400221950傳媒產(chǎn)業(yè)實(shí)務(wù)研究Practice of the media industry23636400210580廣告媒體研究Studies on Advertising Media23636400222090當(dāng)代廣告熱點(diǎn)問題研究Hot issues in contemporaryAdvertising research23636400221980廣告主廣告策略研究Ad Strategies for advertisers236364第六學(xué)期6選2門共4學(xué)分選修課程安排1—9周完成00222670品牌傳播研究StudiesonBrand Stratagem23636400221880廣告美學(xué)Advertising Aesthetics23636400221670廣告語言藝術(shù)Art of Advertising Language23636400221660廣告效果研究Ad Performance Study23636400220780房地產(chǎn)廣告專題研究Monographic Studies on RealState Advertisements23636400220590傳統(tǒng)文化與現(xiàn)代廣告Traditional Culture andModern Advertisements218/3618364第七學(xué)期5選2門共4學(xué)分選修課程安排1—9周完成英文00220850消費(fèi)者行為研究Customer Behavior23636400222680整合營銷傳播研究Studies on Conformity Marketing 23636400222690民族旅游傳播實(shí)務(wù)Dissemination practices ofNational tourism23636400221360論文寫作Paper Writing236364小計(jì)Amount4682861221624242420總學(xué)時(shí)合計(jì):The Whole Periods:486/360學(xué)期學(xué)時(shí)小計(jì)Periods in Each Term288288216108總學(xué)分合計(jì):The Whole Credits: 27/20學(xué)期學(xué)分小計(jì)Credits in Each Term6644學(xué)分要求:學(xué)分: 47其中必修27學(xué)分,選修20學(xué)分Demand of Credit:Credit: 50 Required: 28 Elective:22表四:實(shí)踐教學(xué)平臺(tái)Form 4: Practical Teaching Platform類別Category課程名稱Courses names實(shí)踐教學(xué)名稱Practical Teaching Name學(xué)分Crs.周數(shù)Total Period學(xué)時(shí)類型Type of Period各學(xué)期周學(xué)時(shí)分配Division of Classhour in Every Week of Each Term地點(diǎn)Place實(shí)習(xí)Pra.一1