市場營銷專業(yè)本科培養(yǎng)方案-全文預覽
【正文】 g Research△484263334消費者行為學Consumer Behavior484263335電子商務Emerce48483336商務英語Business English48483337國際市場營銷International Marketing484263338服務營銷Service Marketing484263339創(chuàng)業(yè)管理Entrepreneurship Management4842633小計Subtotal5284804833312126必修課小計Subtotal of Compulsory Courses196218121501192422242215126選修課小計Subtotal of Optional Courses30實踐教學環(huán)節(jié)小計Subtotal of Practical Teaching30畢業(yè)應取得總學分179Graduates should obtain a total of 179 Credits公共基礎課必修學分62，%Public Basic Courses have 62 pulsory Credits, % of total Credits專業(yè)基礎課必修學分26，%Specialty Basic Courses have 26 pulsory Credits, % of total Credits專業(yè)課必修學分33，%Specialty Courses have 33 pulsory Credits, % of total Credits綜合實踐教學環(huán)節(jié)學分30，%Practical Teaching has 30 pulsory Credits, % of total Credits選修課學分≥30，其中公共選修課≥16Credits of Optional Courses ≥ 30，including the Credits of Public Optional Courses ≥ 16 選修課設置4. Optional Courses 課程類別Courses Classified序號No.課程名稱Course Name教學時數TeachingHours學分Credits開設學期Semester備 注Remarks專業(yè)選修課Specialty Optional Courses1消費經濟學Consumer Economics3225本類課程應修滿14學分14 Credits should be obtained for courses of this category 2經濟地理Economic Geography32253人力資源管理Human Resources Management32254商品學Merchandising32255銷售渠道管理Sales Channel Management32256貿易經濟學Trade Economics32257管理信息系統(tǒng)Management Information System32258連鎖經營管理Chain Operation Management32269品牌管理Brand Management322610生產管理Production Management322611新概念營銷New Concept Marketing322712企業(yè)戰(zhàn)略管理Strategic Enterprise Management 322713證券市場理論與實務Theory and Practice of Securities Market322714物流管理Logistics Management3227公共選修課Public Optional Courses見學校公共選修課一覽表Refer to the Public Optional Courses Table本類課程應修滿16學分16 Credits should be obtained for courses of this category 。7. Under the guidance of teachers students should plete the Graduation Thesis. 六、畢業(yè)條件VI. Graduati
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