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Loyalty ? Critical Success Factor for Online Supermarket ? I know it and trust it ? CRM ? Sales ? Marketing ? Call Center ? Service, etc. ? Insight 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 16 Develop SCM, Synergy Strategy ? SCM ? Logistic。 Inventory。 Purchase。 Distribution ? Profits: ? Alcampo : % Prvca : 4% Reduce profit to sustain Alcampo’s discount way of life? ? How to? LowCost Leadship Strategy ? Based on the ECommerce, establish SCM, Synergy 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 17 Longrun Strategy ? Deeply involved into the ECommerce Business and establish effective distribution system ( Sustainable Competitive Advantage) ? Improve System Security ? Special EBusiness Model ( not easy to copy) ? Core Competencies ? Other 4 supermarkets’s business ECommerce platform ? Alcampo’ other business ECommerce platform 最理想的發(fā)展戰(zhàn)略:連鎖經(jīng)營(yíng)、物流配送、 電子商務(wù)三方面齊頭并進(jìn)。 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 18 2022/5/26 19 Peapod Inc. Online grocery pany in . 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 20 Corporation Development 0200400600800100012001995年 1996年 1997年全職員工兼職員工硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 21 Revenues growth amp。 orders soar ? Orders: 93700 in 3rd quarters of 1997, 43700 only during the same period in 1996。 ? Revenues: million in first 9 months in 1997, up by 111% from million for the same period in 1996