【文章內(nèi)容簡(jiǎn)介】 er is typed from the left margin. Strength: Easy to type Weakness: Layout not so beautiful 2 Form 1) Full Block Form 齊頭式：每一行字，包括日期、封內(nèi)地址、事由和結(jié)尾禮詞，都從左邊的空白邊緣打起。 (2)Modified Block Form with Indented Style Layout: the sender?s address upmiddle the receiver?s address from the left margin the plimentary close from the middle little towards the right (2)Modified Block Form with Indented Style 混合式：封內(nèi)地址及其他需要分行的部分，采用平頭式。發(fā)信人地址以及結(jié)尾敬語中間靠右。 3)Modified Block Form Layout: all parts start from the left margin, except the date Complimentary close amp。 signature from the middle little towards the right 3)Modified Block Form 改良式：這種格式，除日期、結(jié)尾禮詞和簽名部分外，其他部分每行開頭都與左邊空白看齊。 4) Simplified Form Like Full block form. Some parts are omitted (Salutation amp。 plimentary close) 4) Simplified Form 簡(jiǎn)單式：與平頭式相仿，但省略部分內(nèi)容，如稱呼、結(jié)尾禮詞等。 3 Addressing Envelopes Requirements: accuracy, clearness, appearance Layout: Receiver?s name: half way down the envelope Return address: the upper left corner Postmark or stamps: up righthand corner Post notation (Confidential, Secret, Printed Matter): the bottom lefthand corner Attention: important to include the postcode. 3 Addressing Envelopes Return Address Stamp Address Remarks Remarks: 私人信 機(jī)密信 掛號(hào)郵件 快遞郵件 Mail 平信 (Urgent) 急件 Matter 印刷品 樣品 Added: When a letter is mailed to a third person who is bound to pass it onto the address, write the third person?s name down below the addressee?s, write the words ?care of? in front of it. Example: Mr. G. Bush C/O President B. OBAMA Principles of business Letters 7 “C” 1) Courtesy 禮貌 語言要有禮且謙虛，及時(shí)地回信也是禮貌的表現(xiàn)。 2) Consideration 體諒 寫信時(shí)要處處從對(duì)方的角度去考慮有什么需求，而不是從自身出發(fā)，語氣上更尊重對(duì)方。 3) Completeness 完整 一封商業(yè)信函應(yīng)概況了各項(xiàng)必需的事項(xiàng)，如邀請(qǐng)信應(yīng)說明時(shí)間、地點(diǎn)等，確忌寄出含糊不清的信件。 4) Clarity 清楚 意思表達(dá)明確，要注意： （一）避免用詞錯(cuò)誤： （二）注意詞語所放的位置： （三）注意句子的結(jié)構(gòu)： 5) Conciseness 簡(jiǎn)潔 （一）避免廢話連篇 （二）避免不必要的重復(fù) （三）短句、單詞的運(yùn)用 6) Concreteness 具體 7) Correctness 正確 Conclusion: plain language, as if have a conversation in writing. Natural way and a courteous style. Golden rule: If you wouldn?t say it, don?t write it! Tips: When you are writing a letter, ask yourself if you were speaking to the recipient. Eliminate useless jargon. The key to good business writing is to write in a natural style, as if you were having a conversation. Avoid oldfashioned jargon, clich233。s, passive voice and longwinded writing. Practice Unfortunately we are unable to help you on this occasion. We cannot do anything about your problem. This problem would not have happened if you had connected the wires properly. If you fail to fulfill our order in time, we must cancel our order. The problem may be resolved by connecting the wires as shown in the handbook. We have to cancel our order if you delay in delivering our order. Some expressions you should avoid in your business writing: Your failure to reply… You did not see… We must insist… You should not expect to … Your refusal to cooperate… You have ignored… This is not our fault… You failed to… We have received your plaint… Research has been conducted into the degree of understanding of sentences of different lengths. Number of words in sentence Percentage of people who will understand on the first reading 710 words 95% 1520 words 75% 27words 4% Key: Use sentences that contain 720 words. Include essential details My flight arrives at 3:30 on Wednesday. I thoroughly enjoyed article in last month?s newsletter. Our Sales Manager will contact you soon. My flight BA121 from London Heathrow should arrive at Shanghai Airport at 15:30 on Wednesday 12 June. I thoroughly enjoyed your article on business writing in last month?s pany newsletter. Our Sales Manager， Mr. Bill Smith, will contact you soon. Be consistent The people attending will be Gee Brown, Thomas and Denny Smith from the Sales. We confirm our Order of 12/6 and Order No. 112 of June 13. The people attending the next mittee meeting will be Gee Brown, Thomas and Denny Smith. We confirm our Order of June 12 and Order No. 112 of June 13. Courtesy Courtesy messages help to strengthen present business friendships, as well as make new friends . It stems from sincere You –attitude. It is not merely politeness with mechanical insertions of ―Thankyou‖ and ―please‖ . Poor—This letter is to inform you of an important change in our policy concerning insurance. Good—Since you are our regular customer, we are writing to let you know about our important policy change in insurance Be polite .Be equal to each other. Avoid mistrust Poor—We have r