【文章內(nèi)容簡介】
一步研究,劃分為三個區(qū)域:如圖 ? 非對稱性: Dissatisfaction has a greater impact on repurchase intent than satisfaction 。 ? On average a 1% increase in satisfaction can make %increase in ROI (return on investment) ,a 1% decrease in satisfact ion can create % drop in ROI ? 非線性: The impact of satisfaction on repurchase intent i