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32 41 讓雇員參與公司任務(wù)的制定與實(shí)施 28 32 38 爭(zhēng)奪人才 26 9 3 提高靈活性和速度 24 39 31 ?用戶(hù)導(dǎo)向 —— 一個(gè)好的任務(wù)陳述體現(xiàn)了對(duì)用戶(hù)的正確預(yù)期。企業(yè)的經(jīng)營(yíng)宗旨應(yīng)當(dāng)是確認(rèn)用戶(hù)的需求,并提供產(chǎn)品或服務(wù)以滿(mǎn)足這一需求。 Vern McGinnis ?一項(xiàng)任務(wù)陳述應(yīng)當(dāng): ? 對(duì)企業(yè)進(jìn)行定義并表明企業(yè)的追求; ? 內(nèi)容要窄到足以排除某些風(fēng)險(xiǎn),寬到足以使企業(yè)有創(chuàng)造性的增長(zhǎng); ? 將本企業(yè)與其他企業(yè)相區(qū)別; ? 可作為評(píng)價(jià)現(xiàn)時(shí)及將來(lái)活動(dòng)基準(zhǔn)體系; ? 敘述足夠清楚,以便在組織內(nèi)被廣泛理解。 ? Do not offer me things. ? Do not offer me clothes. Offer me attractive looks. ? Do not offer me shoes. Offer me fort fort my feet and the pleasure of walking. ? Do not offer me a house. Offer me security, fort, and a place that is clean and happy. ? Do not offer me books. Offer me hours of pleasure and the benefit of knowledge. ? Do not offer me records. Offer me leisure and the sound of music. ? Do not offer me tools. Offer me the benefit and the pleasure of making beautiful things. ? Do not offer me furniture. Offer me fort and the quietness of a cozy place. ? Do not offer me things. Offer me ideas, emotions, ambience, feeling, and benefits. ? Please , do not offer me things. ?社會(huì)政策宣言 —— 與企業(yè)最高層領(lǐng)導(dǎo)的管理宗旨與思想密切相關(guān)。社會(huì)政策會(huì)直接影響企業(yè)的用戶(hù)、產(chǎn)品、服務(wù)、市場(chǎng)、技術(shù)、盈利、自我認(rèn)知及公眾形象。 167。 3 任務(wù)陳述要素 ? 用戶(hù)( customers) ? 產(chǎn)品或服務(wù)( produc