廣告英語資料匯總(編輯修改稿)
2025-05-02 13:00 本頁面
【文章內容簡介】 n有線調制解調器cablemodem目錄catalogs光驅CDROM 分類廣告Web站classified ad Web site點擊率click rate點進率clickthroughs編輯名錄piled lists小甜餅cookies立體創(chuàng)意直郵creative dimensional direct mailing數(shù)字互動媒介digital interactive media直接電腦Direct PC直郵廣告directmail advertising折頁folders主頁home pages專屬名錄houselists內部刊物house organs互動電視interactive TV互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務供應商Internet service provider插播廣告interstitial關鍵詞keyword電腦亭kiosk信件公司letter shop名錄經(jīng)紀人list broker郵件反應名錄mailresponse lists明信片postcards推播技術push technology銷售信函sales letters搜索引擎search engines郵簡selfmailers贊助sponsorship公告書statement stuffersWeb瀏覽器Web browser網(wǎng)頁Web pageWeb電視Web TV萬維網(wǎng)World Wide Web廣告英語術語——戶外媒介用語廣告禮品advertising specialty自動取款機ATM基本巴士單位basic bus展臺booths路牌bulletin structure車內尾部招貼carend posters電影貼片廣告cinema advertising名錄directories8張招貼eightsheet posters電子顯示屏electronic signs陳列品exhibits陳列媒介exhibitive media全面登場full showing全球定位系統(tǒng)GPS車內廣告牌inside cards100露出數(shù)100showing戶外媒介outofhome media車體招貼outside posters包裝packaging獎品premiums產(chǎn)品安插product placement登場showing看板spectaculars標準戶外廣告standardized outdoor advertising成品招貼stock posters優(yōu)惠贈券takeones出租車外殼taxicab exteriors終點站招貼terminal posters30張招貼架30sheet poster panel整車牌位total bus商業(yè)展示會trade shows交通廣告transit advertising車站棚廣州廣告transit shelter advertising錄像手冊video brochure廣告英語術語——媒介策劃用語廣告印象advertising impression廣告反應曲線advertising response curve注意度attention value受眾audience受眾目標audience objectives間歇式排期blinking品牌開發(fā)指數(shù)brand development index集中式bursting品種開發(fā)指數(shù)category development index發(fā)行量circulation持續(xù)性continuity持續(xù)式continuous schedule成本效益cost efficiency單位成本cost per point千人成本cost per thousand創(chuàng)意組合creative mix分布目標distribution objectives有效頻次effective frequency有效到達率effective reach暴露值exposure value市場、資金、媒介、組合、方法5Ms起伏式flighting schedule頻次frequency總印象gross impressions毛評點gross rating points市場markets組合mechanics媒介media媒介策劃media planning媒介載體media vehicles訊息力度message weight方法methodology組合媒介法mixedmedia approach資金money驅動值motivation value看見機會opportunity to see脈沖式pulsing schedule視聽率rating到達率reach每冊讀者數(shù)readers per copy近期策劃recency planning路障式roadblocking外溢媒介spillover media增效效應synergy電視戶television households廣告英語術語——媒介運用用語發(fā)行量審核局ABC出血bleed批量折扣bulk discounts行業(yè)雜志business magazines發(fā)行量審核circulation audit分類廣告classified ads紐約分類廣告網(wǎng)絡CANNY分類圖片廣告classified display ads截稿日期closing date彩色樣品
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